the e.l.f. word

Discover the latest makeup and skincare trends with our beauty blog, the e.l.f. word. Expert articles on everything from effective routines, makeup must-haves, ingredients, and guides to help elevate your beauty routine.

Discover the latest makeup and skincare trends with our beauty blog, the e.l.f. word. Expert articles on everything from effective routines, makeup must-haves, ingredients, and guides to help elevate your beauty routine.

guides & finders

How to Choose Between Our Different Glow Reviver Lip Oil Shades

Discover how to choose the perfect lip oil shade for your skin tone, undertones, and style. Expert tips for finding your ideal match.

The e.l.f. Cosmetics Glow Reviver Collection: Your Guide to Affordable Lip Makeup

Discover the e.l.f. Cosmetics Glow Reviver Collection featuring affordable lip oils and lip glosses for instant shine.

Budget Beauty: Affordable Makeup Finds

Discover amazing makeup products under £5 and £10 that deliver high-quality results on a budget. Find affordable products for face, eyes, and lips.

Girl Math: Affordable Makeup Combos That Actually Work

Discover clever girl math that justifies affordable makeup combinations delivering high-end results without breaking the bank. Save money while looking lovely!

Best Skin Prep for Makeup: Complete Guide for a Flawless Base

Learn the best skin prep steps for flawless makeup application. Expert tips on cleansing, moisturising, and priming for long-lasting results.

How to Correctly Use a Hydrating Face Wash

Learn how to use hydrating facial cleansers effectively and seamlessly incorporate them into your daily skincare routine for visibly hydrated skin.

guides & finders cont.

You Asked, We Listened—The Jelly Pop Makeup Collection is Back!

The Jelly Pop makeup collection is back! It features Jelly Pop Dew Primer, Jelly Pop Makeup Melting Cleansing Balm, Jelly Pop Lip Oil, and Jelly Pop Lip Mask.

How to Correctly Use Peach Colour Corrector to Help Brighten Dark Areas

Ultimate guide to peach colour corrector: from application basics to pro techniques. Learn how to neutralise dark circles.

How to Find Your Perfect Glow Reviver Melting Lip Balm Shade

Discover the different Glow Reviver Melting Lip Balm shades! From clear to tinted, find your perfect glossy lip color.

A Complete Guide on How to Find the Perfect Cheek Tint for You

Discover how to choose the perfect cheek stain shade for your skin tone. Expert tips on undertones, application, and finding your ideal blush colour.

How to Apply Blue Colour Corrector to Help Neutralise Orange Tones in 5 Easy Steps

Learn how to use blue colour corrector to neutralise orange tones and achieve flawless makeup. Step-by-step application tips for perfect coverage.

Best Eyeliner Colours for Your Eye Colour: A Complete Guide

Discover the best eyeliner colors for your eye Colour. Our complete guide helps you choose shades that enhance brown, blue, green, and hazel eyes perfectly.

How to Determine Your Skin’s Undertone: A Complete Guide

Finding your skin's undertone doesn't have to be complicated. Our step-by-step guide reveals simple methods to determine if you're warm, cool, or neutral toned

How to Use Our Vitamin C, E & Ferulic Face Serum

Discover how vitamin C, E, and Ferulic Acid work together in our brightening face serum to help visibly brighten dull-looking skin and boost radiance.

Skin Tint vs Foundation: The Difference in Coverage, Texture & Purpose Explained

Discover the key differences between skin tints and foundations—from coverage levels and formulations to finding your perfect match for flawless skin.

Sunscreen Stick Benefits: Your Easy Guide to Better Sun Care

Learn why sunscreen sticks are your new must-have SPF: discover their travel-friendly benefits, mess-free application, and expert tips for proper coverage. Perfect for on-the-go protection!

Summer Sun Care: Why e.l.f.’s Whoa Glow is a Sunscreen Must

Don’t miss this summer must have! Get your glow on with this glowy face sunscreen.

Sunscreen Makeup Hybrids: Your New Summer Staple

It’s summer and you know what that means—sunscreen is an absolute must! Sunscreen makeup hybrids make it easy to stay on track. Here’s why we love and you will too.

Which Face Sunscreen is Right For You?

With summer around the corner, it’s important to know which face sunscreen is best for your skin type and concerns.

Why You Should Wear Sunscreen (Everyday)

Curious what the hype around sunscreen is all about and why it’s such an important step in your skincare routine? Here’s what you should know about sunscreen and the important of wearing it year-round.

Get Your Summer Glow on With This Easy Makeup Tutorial

It’s summer, and you know what that means—it’s officially time to get your glow on! Lucky for you, we’ve made it easy with this easy-to-follow summer makeup tutorial.

SPF Lip Gloss: Don’t Gloss Over Your Lips Without SPF

We know face sunscreen is a total must, but what about lip SPF protection? Here’s why SPF lip gloss is a must.

How to Find Your Halo Glow Skin Tint SPF 50 Shade

Learn how to find your perfect Halo Glow Skin Tint SPF 50 shade match with our expert tips on undertones, coverage needs, and foolproof testing methods.

Why The Halo Glow Skin Tint SPF 50 Is a Must-Have in Your Summer Makeup Routine

Discover e.l.f.'s Halo Glow Skin Tint SPF 50—the lightweight formula that delivers luminous coverage, sun protection, and skincare benefits in one multitasking product.

How to Apply Green Colour Corrector in 4 Easy Steps: A Step-by-Step Application Guide

Learn how to neutralise redness in your skin with green colour corrector. This step-by-step guide covers application techniques, product recommendations, and expert tips for a flawless complexion.

Your Guide to Niacinamide: Benefits and How to Use

Discover the benefits of niacinamide and learn how to effectively incorporate this powerhouse ingredient into your skincare routine for brighter-looking skin.

Meet Your New Favourite Volumising and Curling Mascara

Transform your lash game with this curling and Volumising mascara. Featuring a revolutionary mascara wand design and curl-lock formula for eye-opening results that last all day.

How to Apply a Cheek Tint for a Natural Glow

Transform your makeup routine with a blush tint! Our guide covers application techniques, shade selection, and how to achieve that perfect natural flush.

Mastering Contour: How to Find Your Perfect Contour Shade

Learn how to choose the perfect contour shade for your skin tone with our expert guide to undertones and application techniques for natural-looking definition.

How to Master the Smokey Eye in 8 Steps

Learn how to create a perfect smokey eye with kohl eyeliner in minutes. Step-by-step techniques for both beginners and experts to achieve sultry, dramatic looks that last all day.

Perfect Your Contour: Expert Tips for Every Face Shape

Transform your makeup routine with these expert contouring tips customized for every face shape. Create definition and dimension in minutes.

Complete Concealer Guide: Basics, Tips & Application

Discover what concealer is, how to choose the right shade, and master application techniques for flawless coverage. Your complete guide to hiding blemishes and dark circles.

How to Best Apply a Lip Stain

how to apply lip stain for long-lasting, natural-looking colour. Discover prep tips, application techniques, and maintenance secrets for perfectly stained lips all day.

How to Apply Lengthening Mascara and What It Does

Discover how lengthening mascara can help transform short lashes. Learn expert tips to achieve dramatically longer, defined lashes that can last all day.

Multipurpose Makeup: Versatile Makeup Hacks Revealed

Discover the magic of versatile makeup: Learn how one product can transform your look, save money, and simplify your beauty routine with clever, multi-purpose techniques.

Hyaluronic Acid: Benefits & How to Use

Discover the benefits of hyaluronic acid for skin hydration. Learn how to properly incorporate this skincare superhero into your daily routine for glowing results.

A Complete Guide to Eyeshadow Application

Learn essential eyeshadow application techniques from start to finish. Discover eyelid primer tricks, shadow blending secrets, and step-by-step tips for gorgeous eye makeup looks.

How to Apply & Remove Waterproof Mascara

Discover the best techniques to flawlessly apply waterproof mascara and remove it completely without damaging your lashes or irritating your eyes.

How to Apply Full Coverage Foundation Like a Pro

Discover expert techniques for flawless full coverage foundation application. Learn prep steps, best tools, and pro tips for a perfect finish that lasts all day.

guides & finders cont.

How to Apply Curling Mascara: Tips for Perfect Lashes

Master the art of applying curling mascara for lifted, defined lashes. Learn pro techniques and tips to achieve long-lasting curl without clumps or smudges.

Makeup Must-Haves for Beginners: Our Essential Starter Guide

Discover essential makeup products for beginners in this comprehensive guide. Learn about must-have products, application tips, and how to build your first makeup collection.

Tips on How to Stop Your Skincare & Makeup Pilling

Learn why your skincare and makeup pills and tips on how to help prevent it. Read for pro tips on how to layer products correctly for smooth, flawless application.

How to Find the Best Face Wash for Your Skin Type

Discover the ideal face wash for your unique skin type. Our comprehensive guide helps you choose the perfect cleanser for oily, dry, combination, or sensitive skin.

How to Apply Eyelash Serum for Longer, Fuller-Looking Lashes

Discover how to properly apply eyelash serum for maximum results. Learn about the key benefits and expert tips for achieving longer, fuller natural lashes

The Ultimate Guide to Applying Volumising Mascara for the Best Lashes

Learn our favorite techniques for applying volumising mascara for thick, dramatic lashes. Follow these easy steps for clump-free, bold lashes that last all day.

5 Reasons Your Concealer is Creasing and How to Prevent it

Learn expert tips to prevent concealer creasing and achieve flawless coverage. Discover common causes and proven techniques for long-lasting, crease-free makeup application.

Y2K Makeup Tutorial: How to Get the Perfect 2000s Glam Look

Master the iconic Y2K makeup trends with our step-by-step guide to frosted lips, sparkly eyes, and glossy skin. Transform into a 2000s beauty icon with these nostalgic makeup tips.

The Difference Between Brown and Black Mascara

Discover the perfect mascara shade: brown vs. black. Learn which color enhances your eye makeup and best completes your makeup look.

How to Get Glowing Skin: Your 5-Step Radiance-Boosting Skincare Routine

Transform dull skin into a radiant complexion with this glowing skincare routine. Learn the essential steps and products for achieving natural, healthy glow.

How to Correctly Use an Eyelash Curler

Learn the proper technique for using an eyelash curler safely. Get expert tips to achieve beautifully curled lashes while preventing breakage and maintaining lash health.

The Difference Between e.l.f. SKIN Face Serums: Your Guide to Glowing Skin

Discover the perfect face serum for your skincare needs. From hyaluronic acid to retinoids, learn which ingredients target specific concerns and transform your complexion.

5 Steps to TikTok's Viral Clean Girl Makeup Look

Discover the effortless beauty of clean girl makeup. Learn tips and tricks for a fresh, natural look that enhances your features and boosts confidence.

Men’s Makeup Guide: Subtle Ways to Wear Everyday Makeup

Learn subtle makeup techniques for men, from natural-looking concealer to enhancing your features. A beginner's guide to everyday men's makeup that's undetectable yet effective.

Mastering the Ultimate 90s Makeup Look

Discover the ultimate guide to 90s makeup! From grunge to glam, learn iconic techniques, product recommendations, and tips to nail the nostalgic look.

How to Apply Shimmer Lip Gloss and Must Have Shades

Discover expert tips for applying shimmer lip gloss and explore must-have shades. Elevate your lip game with this comprehensive guide to glossy perfection.

Pressed Powder vs. Loose Powder: What's the Difference?

Discover the differences between pressed and loose powder. Learn which face powder formula suits your skin type, application preferences, and desired finish.

10 Ways to Use an Eyeliner Brush in Your Makeup Routine

Unleash your eyeliner brush's potential and discover ten unique ways to level up your makeup game from precise contouring to winged liner with these tips.

Complete Guide to How to Apply Cream Blush

Master how to apply cream blush with tips and tricks about shades, face shapes, and techniques. Achieve a radiant complexion with our tutorial.

How to Create Perfect Fake Freckles Using Brow Makeup

Discover how to achieve the trendy fake freckle look using brow makeup products. Learn easy techniques for a natural freckle look.

How to Find Your Perfect Lip Combo: 5 Lip Combinations To Try

Find the perfect blends of lipsticks, lip liners, and lip glosses to suit your unique makeup style with our guide of different lip combos to try.

How to Use Our Holy Grail Halo Glow Collection for Glowing Skin

Find your glow with e.l.f. Cosmetics' Halo Glow Collection, crafted to deliver a soft-focus, luminous complexion while being completely vegan and cruelty-free.

How to Use Our Skincare Routine Quiz

Uncover a personalized skincare routine just for you! Our Skincare Finder matches your skin type and preferences with ideal skincare products and solutions.

Meet Our New Mattifying Primer: The Difference Between Matte, Dewy, and Brightening Face Primer

Looking for a matte face primer? Not sure what exactly a mattifying face primer does? Our Matte Power Grip Primer offers exceptional grip, ideal for anyone looking for a flawless matte finish.

The Ultimate Guide to Different Types of Eyeshadows

Navigate the world of different eyeshadow formulas in this article. Understand various formulas, their benefits, and application tips for achieving stunning eye makeup looks.

How to Choose the Right Foundation Coverage for You

Find out how to choose the right foundation coverage for your skin type and makeup preferences. Elevate your makeup game by understanding light, medium, and full coverage foundation options.

Ultimate Guide to e.l.f.’s Must-Have Lip Makeup

Deep dive into the differences between lip gloss, lip liner, lip oil, and lipstick to tailor your cosmetic choices for every occasion. Ideal for beauty lovers and experts.

Understanding Which Makeup Tools to Use: A Complete Guide

Explore the wide world of makeup brushes with our makeup tool guide. You’ll learn the difference between different beauty tools and how to enhance your makeup routine.

Meet Your New Brow Obsession: e.l.f.'s Ultra-Fine Liquid Brow Pen

Elevate your brow game with this micro-fine liquid brow pen that's perfect for creating hair-like strokes.

Mastering the Red Lip: How to Apply Red Lipstick for Beginners

Discover expert tips and a step-by-step guide on how to apply red lipstick perfectly. Achieve a bold, confident look that lasts through your holiday events!

How to Achieve an Effortless Soft Glam Makeup Look

Looking to perfect your soft glam makeup? Our guide provides step-by-step techniques for achieving a refined, subtle look favored by beauty trendsetters.

How to Use Thirst Burst Drops—e.l.f.'s Brightening and Hydrating Serum

Unlock hydrated, healthy-looking skin with our new brightening serum, Thirst Burst Drops. Learn how to use dew drops in your skincare routine.

Countdown to Glam: Makeup Advent Calendars and Why They’re Worth It

Unwrap the excitement with 2024's best beauty advent calendars. Whether for yourself or a loved one, these delightful calendars offer unparalleled cheer and charm.

How to Use e.l.f.'s Camo Liquid Bronzer and Contour

Elevate your beauty routine by mastering how to use liquid bronzer and contour. Our guide teaches you how to achieve a radiant glow without the sun.

Where to Apply Highlighter for a Natural Glow

Unlock the secret to a flawless glow with our step-by-step guide on where to apply highlighter. Learn the best techniques to highlight your best features.

Why You Should be Using Retinoids in Your Nightly Skincare Routine

Discover the benefits of using a retinoid facial oil in your skincare routine. Learn how this skin loving ingredient can help the appearance of fine lines and wrinkles.

The Complete Guide to Skincare Order: How to Layer Products for Best Results

Learn the correct order to apply skincare products for effectiveness. From cleansers to SPF, discover our guide to layering skincare for glowing, healthy skin.

Hydrating Serums & Why They’re a Must-Have in Your Skincare Routine

Check out our detailed article on the benefits of hydrating serums. Ideal for those looking for effective skincare solutions to combat dryness and achieve dewy skin.

How Lip Plumper Works

Say hello to our new lip plumping pen! In this article, we give you all the tea on what lip plumper is, how it works, and how to pair lip plumper with your other favorite lip products.

guides & finders cont.

Your Guide to the Most Stunning Fall Makeup Trends

Unveil the beauty secrets of fall 2024! Explore top makeup trends like berry girl lips, plum blush, and '80s-inspired chromatic shades that will elevate your style.

Winter Skin Care: Best Practices for Avoiding Dry Skin

Fight dry winter skin with our essential how-to guide. Learn tips for maintaining healthy skin during the winter season.

Skin Sins: Bad Skincare Habits to Leave Behind This Year

Bad skin care habits can damage your complexion. Discover the top mistakes and learn better practices to achieve healthier, glowing skin.

To Pop or Not to Pop: The Do’s and Don’ts of Pimple Popping

Curious about popping pimples? Discover the professional advice on why you should avoid it, potential risks, and safer skincare methods. Learn more here.

You Asked, We Listened! Your Top Beauty Questions on the e.l.f. SKIN Bronzing Drops Answered

Dive into our bronzing drop FAQs to learn how to achieve a sun-kissed glow. We provide expert tips, product comparisons, and answers to all your burning questions.

Achieving the Perfect Date Night Makeup Look

Discover easy and stylish date night makeup looks perfect for first dates or special anniversaries. Elevate your beauty game tonight!

How to Find Your Perfect Eyebrow Shade

Discover the ultimate guide to finding your eyebrow shade! Learn how to choose the perfect color for your brows based on hair color, skin tone, and undertones to enhance your look.

e.l.f. Staff Beauty Picks: Your Fall Must Haves According to Our Experts

Stay ahead in the beauty game with our list of fall beauty must-haves! From skincare to makeup, explore essential products to keep you glowing this season. Elevate your autumn look with these expert picks!

How to Find your Perfect Foundation Shade

Say goodbye to mismatched foundation. Discover your perfect foundation shade match with these helpful tips.

The Best Way to Apply Lip Liner for Fuller-Looking Lips

Master the art of lip liner application with our comprehensive guide. Essential tips for makeup beginners and beauty enthusiasts alike.

What is the Difference Between e.l.f.’s Brow Laminating Gel, Brow Lift, and Soap Brow?

Not sure which eyebrow product may be best for your makeup look? Here's the top differences between some e.l.f.'s brow products and why we love them.

How Many Eyeshadow Brushes Should You Have?

Not sure how many eyeshadow brushes you actually need? Here are our top eye brush suggestions and why you need them.

The Importance of Makeup Remover: Why You Should Be Using One

Makeup remover is an essential part of any skincare routine, and here’s why.

Water-based vs. Silicone-based Face Primer and Foundation

Not sure what the difference is between water-based and silicone-based face primer and foundation? Here’s the main differences, similarities, and which one you should be using.

Get Your Summer Glow on in 8 Easy Steps with This Video Makeup Tutorial

We’re here to make it easy for you—here’s the ultimate summer makeup video tutorial that’s sure to make you glow in 8 easy steps.

More Luxe, Less Bucks: 4 Reasons to Love our New Soft Glam Liquid Foundation

Introducing e.l.f.’s Soft Glam Satin Foundation—Here are four reasons why this satin finish liquid foundation is a total must in any makeup routine.

Cloud Skin Makeup: Get the Viral TikTok Glow

Master the dreamy cloud skin makeup trend: Get that soft, matte, filter-like glow with our easy step-by-step tutorial for flawless, radiant skin.

20 Types of Makeup Brushes and Brush Sets and How to Use Them

Here are the top recommended makeup brushes you should add to your beauty bag and how to use them.

Why the e.l.f. Holy Hydration! Face Cream is a Must in Your Skincare Routine

The e.l.f. SKIN Holy Hydration! Face Cream is a must if you’re looking for hydrated, healthy-looking skin! Here’s why we love this face cream.

Your Ultimate Guide to Different Makeup Sponges and How to Use Them

Not sure where to start when it comes to makeup sponges? Here’s our best tips and tricks when it comes to picking the right makeup sponge for you.

You Asked, We Listened—The Jelly Pop Makeup Collection is Back!

The Jelly Pop makeup collection is back! It features Jelly Pop Dew Primer, Jelly Pop Makeup Melting Cleansing Balm, Jelly Pop Lip Oil, and Jelly Pop Lip Mask.

Bronzing Drops and Holy Hydration! Face Cream: Your Dream Fall Duo

Are you loving the trend of mixing your bronzing drops with face moisturizer as much as we here? If so, here are some of our favorite tips to get that glow.

How to Get Sun-Kissed Skin Using Bronzing Drops

Introducing the viral bronzing drops! Not quite sure how to incorporate these drops into your routine? Here’s why we love bronzing drops and our favorite ways to apply.

How to Apply Blush According to Your Face Shape

Haven’t quite nailed your blush application? Don’t worry, we’re here to help. Here are the best blush application tips according to each face shape.

How to Choose the Best Makeup Primer for Your Skin Type

The key to a flawless makeup look that lasts all day comes down to face makeup primer: the must-do prep step before your makeup application.

Master the Art of Color Correcting Makeup: A Comprehensive Guide

Find out which color corrector shade you need to help cover up and even out your skin tone. We break it all down for you.

tutorials

How to Nail the Perfect 80s Makeup Look

Discover how to recreate iconic 80s makeup looks from vibrant eyeshadows to bold lips.

Your Halloween Mermaid Makeup Look Unlocked in 6 Easy Steps

Looking to transform into a stunning mermaid? Follow our how-to guide on how to do mermaid makeup with step-by-step instructions.

How to Achieve A Groovy '70s Makeup Look

Add some boogie to your beat with crushed velvet textures and trippy shades to help you achieve a ‘70s inspired makeup look.

The Best Long-Lasting Makeup for Halloween

Unsure how to make your makeup stick all night long? Here are our favorite long-lasting beauty products that are sure to stay all night.

How to Double Cleanse Using e.l.f.'s Holy Hydration! Collection

Discover the art of double cleansing for radiant skin. Learn why, how, and when to use this effective two-step method for a deeper clean and glowing complexion.

5 Tips to Help Get Acne-Prone Skin Ready for Summer

Don’t want to deal with breakouts this summer? Trust us, no one does! Here are 5 tips that may help you dodge those annoying breakouts this season.

How Do Pimple Patches Work?

Pimple patches help to flatten active breakouts to promote faster healing. Read more to learn why pimple patches are a great addition to any acne-prone skincare routine.

What Does Setting Spray Do?

Not sure if setting spray is totally necessary? Or how exactly to use it? We’re giving you the deets on why setting spray plays a crucial role in helping your makeup last all day or night.

Why a Kabuki Brush is a Must Have in Your Makeup Bag

Not sure what kabuki brushes are actually used for? We’ve been there. Fortunately, they have many uses! Here’s why you should add a kabuki brush to your makeup bag.

What is Makeup Primer and What Does it Do?

Ever wondered what makeup primer actually is? Or what exactly a face primer does? Here’s why primer is an essential step to any makeup routine.

Skincare Routine for Acne-Prone Skin

Not sure which skincare products to use on acne-prone skin? Here’s our go to AM and PM skincare routine to help fight off blemishes.

The Difference Between Moisturizer and Facial Oil

Choosing skincare products can get tricky—there’s so many options! But don’t worry, we’ve got you covered. Here are some of the main differences between moisturizer and facial oil and which one may work best for you.

How to Find Your Halo Glow liquid Filter Shade

With the new e.l.f. Halo Glow Liquid Filter shade extensions, it may be hard to find your perfect match. But not to worry! Here are our best tips and tricks when shade matching.

The Difference Between Gel and Cream Moisturizer

Not sure which face moisturizer is right for you? Here are the biggest similarities and differences between our two favorite moisturizers.

The Difference Between Lip Oil vs. Lip Gloss

Not sure which lip product to choose? We’ve got you covered. Here are some of the biggest similarities and differences between lip oil and lip gloss.

How to Choose a Concealer Shade For Your Skin Tone

Not sure which concealer shade is right for you? Here are our best tips on how to pick the perfect match.

What is the Difference Between e.l.f.'s Face Primers?

Not sure which face primer to choose for your skin needs? Here are the biggest differences between some of e.l.f.'s face primers, and which one may be best for you.

Nail the Laminated Brow Look with Our New Brow Laminating Gel

Achieve the trending laminated eyebrow look in 8 easy steps! It’s easier than you think that you can do at home!

Meet the Liquid Blush of Your Dreams: e.l.f.'s Camo Liquid Blush and How to Apply

Not sure how to apply liquid blush or if liquid blush is right for your makeup routine? Here are some of our best tips and tricks to getting that all day glow!

4 Reasons LASH XTNDR Mascara is a Must Have

The hype is real over this makeup product—and we’re loving it! Here’s why you’ll love tubing mascara too.

What is CC Cream? Meet our NEW Camo Hydrating Formula

Not sure how to correctly apply CC Cream? Or what CC Cream even is? Here’s why we love CC Cream and think you will too.

How to Choose the Best Moisturizer for Your Skin Type

If you’re seeking the best facial moisturizer that suits your unique skin, check out our high-performance, hydrating e.l.f. SKIN picks that meet the moisturizing needs of four of the most common skin types.

How to Get the Perfect Makeup Look Using the e.l.f. Camo Collection

From concealer to setting powder, we’re giving you our best tips and tricks to creating a flawless face using the e.l.f. camo makeup collection.

Mascara Guide: How to Choose the Best Mascara for Your Lashes

Discover the perfect mascara for your lashes! From volumizing to waterproof, explore our complete guide to choosing the best mascara for your unique lash needs.

Where to Apply Bronzer for a Sun-Kissed Glow

Not sure where the best places to apply bronzer are? Don’t worry, we’ve got you covered. When applying bronzer to these 5 places, you’re sure to have a sun-kissed glow all year-round!

Jet Set Beauty: How to Pack Makeup for Travel

Here’s your way one ticket to everything you need to pack for vacation when it comes to makeup! We’re giving you our best tips and tricks when it comes to packing beauty products while on vacation.

e.l.f. Camo Concealer: How to Choose the Right One

Which e.l.f. Camo Concealer is right for you? We layout everything you need to know about the differences between our 16 Hr. and Hydrating Concealers.

5 Skincare Tips Steps to Help Minimize the Appearance of Pores

Read about the steps you can take to minimize the look of your pores through this 5 step simple skincare routine starting with a gentle clarifying cleanse.

How To Use Beauty Wands

What are beauty wands? Discover how to use makeup wands with these top tips on contouring, highlighting, and using blush.

How to Get the Corpse Paint Makeup Look

Introducing e.l.f. x Liquid Death! Get the trending corpse paint makeup look with this 5 step tutorial.

How to Do Your Eyebrows for Beginners

Get the best brows ever. Learn about how to get the perfect eyebrow and what types of eyebrow makeup you can use to achieve the perfect brow look for you.

5 Ways to Use Clear Mascara in Your Beauty Routine

Stuck on how to incorporate clear mascara in your beauty routine? Here are 5 fun and unique ways you can use clear mascara.

Your Guide to Perfecting a Blue Eyeshadow Look

Blue eyeshadow can seem a bit intimidating at first, but we’re here to break it down step-by-step on perfecting the everyday blue eyeshadow look!

Men's Complete Grooming Guide: Easy Daily Routine & Tips

Master your daily grooming routine with our comprehensive men's skincare guide. From cleansing to moisturizing, find the best products and techniques for healthy, great-looking skin.

How to Arm Yourself Against the Battle on Premature Aging Skin

While you cannot stop the aging process, there are things you can do to help improve the look and feel of your skin. Learn how.

Get Ready for Spring with These Beauty Must Haves

Spring break isn’t only about hitting the beach! It’s the perfect time to break up with pale, winter skin and spring forward with fresh, new looks and bold color choices.

Summer Makeup Tips for Sun-Kissed Skin

Get the ultimate dewy summer makeup look with our simple guide! Unlock the secret to a radiant, sun-kissed glow that's perfect for the season.

What is Hydrocolloid? And How Does it Help with Acne?

Not sure what exactly hydrocolloid is? Or what it does for the skin? Here’s why hydrocolloid patches are the new it product that everyones loving.

quick tips & trends

Your Guide to the Ultimate Holiday Glitter Makeup Tutorial

Unlock the secrets to perfect holiday makeup this season! Our tutorial offers inspiration and product recommendations for a stylish festive look.

Affordable Beauty Stocking Stuffers Under $10

Discover affordable and unique beauty stocking stuffer ideas under $10. Perfect for budget-friendly holiday shoppers.

The Best Beauty Stocking Stuffer Ideas 2024

Discover the top makeup and skincare stocking stuffers for 2024! These budget-friendly tiny treasures are perfect for holiday gifting this season.

How to Get the Perfect Makeup Look for Any Holiday Party

Let e.l.f. give you tips and tricks to achieving the perfect holiday makeup look! Read for a step-by-step guide from prepping the skin all the way to perfectly setting your makeup.

The Ultimate New Year's Eve Makeup Look

This year’s New Year’s Eve is all about glitter and a red lip. Our makeup artists at e.l.f. give you the run down and the steps to help you ring in 2024!

Create Your Own Beauty Kit With These Makeup Must Haves

This holiday, create your own makeup gift set with some of our favorite affordable makeup and skincare products.

Advanced Guide to Makeup Brushes and Tools

More about the makeup brushes and tools you need to complete your makeup kit. Learn about the different types of brushes and tools and how to use them.

Beginner’s Guide to Makeup Brushes

In this beginner’s brush guide, find out which makeup brushes are essential. Learn about the different types, what they are used for and what makeup to use with them.

How to Clean Your Makeup Brushes: A Step-by-Step Guide

Learn how to properly clean your makeup brushes at home. Expert tips on deep cleaning, drying, and maintaining your brushes for flawless makeup application.

What is Eyeshadow Primer and Why is it Important?

Having trouble getting your eyeshadow to stay all day? Is your eyeshadow not coming out as pigmented as you would like? Read on to learn some of the top reasons why you should be using eyeshadow primer.

Must-Have TSA Friendly Skincare In Your Travel Bag

Discover e.l.f.’s TSA-approved travel size skincare. Keep your skincare routine with travel-friendly cleansers, creams, SPF and mists perfect to carry-on.

Summer Beauty Products You Need in Your Makeup Bag

With the warmer months fast approaching, your summer beauty products may need a complete overhaul. And because no two seasons are the same, neither should your makeup!

Here's How Long You Should Wait In Between Applying Moisturizer & Primer

Not sure how long you should be waiting between applying moisturizer and face primer? Here’s how we recommend layering moisturizer and primer during your skin routine.

What's the Difference Between Contour and Bronzer?

Learn what the difference is between bronzer and contour and how to use each effectively. Bronzer typically adds warmth while contour sculpts and defines.

Your Ultimate Makeup Removing Guide

Stuck on the best way to remove your makeup at the end of the day? We give you the inside scoop on the different techniques of removing makeup, and which technique may be best for you.

Ultimate Skincare Routine for Dry Skin

Struggling with dry skin? Your current skincare routine could be the perp and all wrong for your skin type!

Eyeshadow Colors to Complement Your Eye Color

Trying to match your eyeshadow to complement your eyes? Read on how to choose the right eyeshadow palette to match your eye color

Beauty Products to Help You Achieve a Long-Lasting Makeup Look

Tired of your makeup wearing off by the end of the day? Here’s our biggest secret to making sure our makeup lasts all day long.

How to Get Glowing Skin in 4 Easy Steps

Achieve that glowy /dewy look in 4 easy steps using products with skin-loving ingredients.

How to Get the Perfect Makeup Look in Under 5 Minutes

In a rush? Here’s a step-by-step guide on achieving the perfect makeup look in under 5 minutes. e.l.f. to the rescue!

How to Apply Your Foundation Flawlessly

Step by step guide to prepping your skin and applying your foundation for a flawless complexion. Make this your new makeup routine!

How to Correctly Use Makeup Sticks

Stuck on how to correctly use makeup sticks, or how to even incorporate them into your makeup routine? Here’s our favorite tips and tricks on nailing every makeup look with makeup sticks.

5 Colored Eyeliner Looks You Should Try

Take your eye makeup to the next level with these colored liner looks to try! Here are 5 fun and creative ways to incorporate colored eyeliner into your makeup routine.

How to Help the Appearance of Dark Circles

Struggling with minimizing the appearance of dark under-eye circles? Here are some of our favorite tips and tricks on how to brighten up your under-eye area.

Say Buh-Bye to Dry, Chapped Lips with a Lip Facial

Treat your lips right with a DIY lip facial. We’ll show you how using a lip scrub, lip mask and lip balm. It’s as easy as that.

How to Get the TikTok Viral Strawberry Makeup Look

Loving the current strawberry makeup TikTok trend but unsure how to do it yourself? Here's our best tips and tricks on how to achieve that perfect pink makeup look.

How to Get the Viral Dolphin Skin

What’s the secret to getting the dolphin skin look. e.l.f. lets you in with steps on how to achieve the dewy trend and what makeup to use.

5 Wedding Makeup Tips Every Bride to Be Should Know

Stressed on where to start when it comes to your wedding makeup? We’re giving you all of the best wedding tips and tricks for your big day!

What’s the Difference Between Liquid, Powder, and Cream Foundation?

Answers to your questions about foundation makeup and the differences between liquid, cream and powder foundation and which foundation is right for you.

What the Heck are Gym Lips?

Everyone is asking what are gym lips? One the latest viral trends. Read all about it and how you can hop on board!

Our Favorite Tricks to Getting Your Best Brows Ever

Discover expert tips on how to get the best brows and unlock the secrets to achieving the perfect eyebrows with our step-by-step guide.

Allure Award-Winning And TikTok Viral Beauty Products

Discover which e.l.f. products made the cut for this best-of-the-best Allure winning and TikTok viral beauty guide.

Putty Primers

How to apply the O.G. poreless putty primer and our two newest formulas - matte and luminous.

Camo Concealer

Tips for using our 16HR and hydrating camo concealer, highlighting which is ideal for different skin types and concerns.

Putty Primer Tips

Must-watch demonstration featuring our wildly popular Poreless Putty Primer. Compare application results with and without this makeup-gripping holy grail product!

Primer Finder

Tone adjusting, oil control & everything in-between. Find your #1 primer.

Skincare Finder

We want to help you discover what works for you and your skin! Answer a few questions, and we'll recommend product with your top concerns in mind.