merry
&
bright
delights

merry
& bright
delights

Discover holiday sets so sweet
they're good enough to eat.

shop kits Shop the Gift Guide

Discover holiday sets so sweet
they're good enough to eat.

shop kits Shop the Gift Guide
Shop the Gift Guide

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May your season be (a lot!) brighter with
new makeup inspo.

explore the looks

New Arrivals

Get hooked on nourishment with this
hemp-derived Cannabis Sativa
line—
formulated without sulfates,
parabens, phtalates and fragrance.

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welcome to the
beauty-verse

Get instant access right here and wow.
Where everyone can own their beauty, without compromise.

#elfingamazing

Proud to be vegan and cruelty-free, worldwide.
Because kindness is chic.

Learn More

#1 brushes in America
*Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 14.07.18

1 [e.l.f.] brush is sold every 2 seconds
*Average unit sales rate calculation based on Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 14.07.18