FREE FALL EYE SET with orders £25+
Use code: SMOKY Details
30 days of new newSkin Perfector Brush
A foundation and buffing brush in one—paint and buff in any direction!
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You asked, we delivered our new mad for matte holy smokes
Eyeshadow palette featuring smoky tones with a silky matte finish.
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Give your fave matte shade the metallic treatment!
Holiday Sneak Peek
Shop our limited edition holiday kits.
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At e.l.f. Cosmetics we believe that everyone should be able to own luxury cosmetics. Our entire collection of cruelty-free makeup, from new products to handy makeup tools, has been created to help you become your own makeup artist.

You can check out the latest e.l.f. Cosmetics products on our new makeup page or start building your own personalized makeup kit with our best selling cosmetics.

Start shopping for these high quality beauty products today and join the e.l.f. Cosmetics Beauty Squad to get exciting rewards with each purchase!