making a
list & checking
it twice

Presenting perfect gift picks for every
beauty lover this holiday season.

sweet gifts spicy gifts savory gifts

making a
list & checking
it twice

Presenting perfect gift picks for every
beauty lover this holiday season.

sweet gifts spicy gifts savory gifts

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New Arrivals

May your season be (a lot!) brighter with
new makeup inspo.

explore the looks

welcome to the
beauty-verse

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Where everyone can own their beauty, without compromise.

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Because kindness is chic.

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#1 brushes in America
*Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 14.07.18

1 [e.l.f.] brush is sold every 2 seconds
*Average unit sales rate calculation based on Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 14.07.18