skin 2.0

your regimen—upgraded.

The skin-loving, 100% vegan ingredients you want,
minus all the toxins you don't—all at good-for-you prices.

The skin-loving, 100% vegan ingredients you want,
minus all the toxins you don't—all at good-for-you prices.

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Lip Plumping Gloss

plump it up!

Create smooth, fuller-looking lips with
one of our best-selling
Lip Plumping Glosses. £6

Shop Now

plump it up!

Create smooth, fuller-looking lips with
one of our best-selling
Lip Plumping Glosses. £6

Shop Now

New Arrivals

welcome to the
beauty-verse

Get instant access right here and wow.
Where everyone can own their beauty, without compromise.

#elfingamazing

Your originality is our inspiration.

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Proud to be vegan and cruelty-free, worldwide.
Because kindness is chic.

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#1 brushes in America
*Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 14.07.18

1 [e.l.f.] brush is sold every 2 seconds
*Average unit sales rate calculation based on Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 14.07.18