jelly
poppin'

Limited-edition Collection

Watermelon-infused beauty +
hydrating benefits of a delicious jelly
texture—JELLY POP starting at $5.

Limited-edition Collection

Watermelon-infused beauty + hydrating benefits of a delicious jelly texture—JELLY POP starting at £5.

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Proud to be vegan and cruelty-free, worldwide.
Because kindness is chic.

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#1 brushes in America
*Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 14.07.18

1 [e.l.f.] brush is sold every 2 seconds
*Average unit sales rate calculation based on Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 14.07.18