Seasonal
DIY Beauty Gift Sets for the Holidays
Discover how to build the perfect custom beauty gift set this holiday season. Expert tips for creating personalized makeup & skincare kits.
the e.l.f. word
Discover the latest makeup and skincare trends with our beauty blog, the e.l.f. word. Expert articles on everything from effective routines, makeup must-haves, ingredients, and guides to help elevate your beauty routine.
How to Help the Appearance of Dark Circles
Whether you stayed up late studying or stayed out late the night before, you may have woken up the next morning with dreaded puffy under-eye bags and dark circles.
How to Use e.l.f.'s Skincare Routine Quiz
Clean, healthy-looking skin is “always” the goal—but everyone has a unique skin type that has its own unique needs and comes with its own set of challenges.
Beauty Gift Guide 2025
It’s the most wonderful time of the year—and, let’s be honest, maybe the most stressful. Between holiday parties, Secret Santas, and those “just one more gift” moments, finding the perfect presents for everyone on your list can feel like a full-time job.
Tutorials
5 Steps to TikTok's Viral Clean Girl Makeup Look
Discover the effortless beauty of clean girl makeup. Learn tips and tricks for a fresh, natural look that enhances your features and boosts confidence.Discover the effortless beauty of clean girl makeup. Learn tips and tricks for a fresh, natural look that enhances your features and boosts confidence.
Deep Dive
Travel Size Skincare: Must-Have Travel-Friendly Products
Discover e.l.f.’s TSA-approved travel size skincare. Keep your skincare routine with travel-friendly cleansers, creams, SPF and mists perfect to carry-on.
Collabs
Meet Flau'jae Johnson
Meet Flau’jae Johnson—athlete, artist, and changemaker—joining e.l.f. to inspire the next generation to dream big and live without limits.
Collabs
Dr. Jenny Liu, e.l.f.’s Skincare Ambassador
Meet Dr. Jenny Liu, board certified dermatologist, who partnered with e.l.f. SKIN. She discussed why she loves e.l.f. SKIN skincare lines for all skin types.
Deep Dive
How to Use an Exfoliating Face Toner
Learn how to use exfoliating toners effectively. Discover the benefits, step-by-step application tips, and expert advice for achieving smoother-looking skin.
Tutorials
Orange Color Corrector: Expert Application Tips & Tricks
Transform your makeup routine with orange color corrector. Learn when to use it, how to apply it, and tips for achieving your best results.
Tutorials
Green Color Corrector Tips: How to Neutralize Redness
Discover how green color corrector can neutralize redness and achieve an even skin tone for all skin types. This step-by-step guide helps you become a pro!
Tutorials
What Does Blue Color Corrector Do? And How to Apply
Learn how to use blue color corrector to help neutralize orange tones and achieve flawless makeup. Step-by-step application tips for perfect coverage.
Tutorials
Yellow Color Corrector: Ultimate Guide to Perfect Coverage
This complete guide includes everything you need to know about yellow color corrector. From choosing the right shade to application tips, we’ve delivered your ultimate beauty guide.
Tutorials
Dry Lips? Lip Facial You Can Do At Home
Treat your lips right with a DIY lip facial. We’ll show you how using a lip scrub, lip mask and lip balm. It’s as easy as that.
Deep Dive
Jelly Pop Makeup Collection
The Jelly Pop makeup collection is back! It features Jelly Pop Dew Primer, Jelly Pop Makeup Melting Cleansing Balm, Jelly Pop Lip Oil, and Jelly Pop Lip Mask.
Seasonal
Explore the Best Beauty Advent Calendars this 2025 Holiday
Unwrap the excitement with 2025's best beauty advent calendar. Whether for yourself or a loved one, these delightful calendars offer unparalleled cheer and charm.
Tutorials
What Does Blue Color Corrector Do? And How to Apply
Learn how to use blue color corrector to help neutralize orange tones and achieve flawless makeup. Step-by-step application tips for perfect coverage.
Tutorials
Green Color Corrector Tips: How to Neutralize Redness
Discover how green color corrector can neutralize redness and achieve an even skin tone for all skin types. This step-by-step guide helps you become a pro!
Deep Dive
How to Correctly Use a Hydrating Face Wash
Learn how to use hydrating facial cleansers effectively and seamlessly incorporate them into your daily skincare routine for visibly hydrated skin.
Deep Dive
7 Tips To Stop Your Skincare & Makeup Pilling
Learn why your skincare and makeup pills and tips on how to help prevent it. Read for pro tips on how to layer products correctly for smooth, flawless application.
Shade
Mastering Contour: How to Find Your Perfect Contour Shade
Learn how to choose the perfect contour shade for your skin tone with our expert guide to undertones and application techniques for natural-looking definition.
Shade
How to Find Your Skin Undertone: The Complete Guide
Finding your skin's undertone doesn't have to be complicated. Our step-by-step guide reveals simple methods to determine if you're warm, cool, or neutral toned
Tutorials
4 Steps to Perfect Glowing Skin
Achieve that glowy /dewy look in 4 easy steps using products with skin loving ingredients. It’s as easy as 1,2,3,4!
Deep Dive
Powder Highlighter Guide
Learn how to apply powder highlighter like a pro. From choosing the right shade to avoiding common mistakes—your complete guide to radiant, glowing skin.