Meet your new skincare obsession: Our Bright Icon Vitamin C + E + Ferulic Serum. Just dropped into our e.l.f. face serum lineup, this 3-in-1 face serum is a multitasking powerhouse—and your one-stop shop for visibly brighter smoother-looking skin. Powered by a skin-loving cocktail of Vitamin C, Vitamin E, Ferulic Acid, and soothing Bisabolol, this formula is designed to help visibly target the appearance of dark spots, help even skin tone, and leave your complexion looking luminous all year long.
Lightweight, fast-absorbing, and perfect under makeup or SPF, this face serum is the definition of effortless glow. Think of it as your daily skin refresh: only one step with three skin-loving ingredients.
Check out our full guide where we break down the ingredients, what this brightening serum actually does, and exactly how to use it in your skincare routine for maximum glow.
How Does Our Vitamin C, E, and Ferulic Serum Work?
Let’s talk skin superstars: Vitamin C, Vitamin E, and Ferulic Acid—the triple threat behind our brightening serum for face:
• Vitamin C is a must-have skincare ingredient that helps to visibly brighten the appearance of your skin and fade the look of dark spots.
• Vitamin E steps in as the antioxidant hero, helping provide hydration to your skin.
• Ferulic Acid, also known as an antioxidant booster that helps to both enhance Vitamin C and Vitamin E benefits.
Together, these skin-loving ingredients form the ultimate glow team—working in harmony to visibly brighten, help even tone, and smooth the look of your skin with every drop. Just apply to clean skin (and don't forget your neck!) before moisturiser and SPF for a lit-from-within glow.
This brightening serum is more than just a serum—it’s your AM essential that works with the rest of the products in your skincare routine to visibly brighten and help even out skin tone.
A Face Serum Infused with Powerhouse Ingredients
We formulated our Vitamin C facial serum with ingredients that are known to bring out your brightest, most radiant skin yet:
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15% Vitamin C: A fan favorite ingredient for a reason! This powerhouse antioxidant helps even skin tone, visibly brightens dullness, and boosts overall radiance. It’s one of the most coveted ingredients in skincare—and with good reason: it works!
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1% Vitamin E: Vitamin C’s perfect partner-in-glow. This antioxidant helps defend against environmental stressors while nourishing your skin.
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0.5% Ferulic Acid: A behind-the-scenes skin booster that packs a punch. This antioxidant not only helps defend against free radicals, but also helps keep Vitamin C and Vitamin E working hard for your skin.
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Bisabolol: A calming, plant-derived ingredient that helps soothe skin—ideal for anyone needing a little extra TLC!
Why this Vitamin C Face Serum is a Year-Round Must-Have
Why is this brightening serum a must-have in your skincare routine? To begin, it’s only £16, but it’s a genuine skin savior that brings together Vitamin C, Vitamin E, and Ferulic Acid—aka liquid gold—for real results you can see. Together, they work like a dream team to visibly brighten, help even out skin tone, and reduce the look of dark spots for a more luminous, radiant complexion.
This powerhouse formula also helps improve the look of firmness while smoothing the appearance of fine lines and wrinkles. Lightweight and fast-absorbing with a non-greasy finish, it layers perfectly under your favorite moisturiser or SPF, making it the ultimate addition to your AM lineup.
One bottle. Three benefits. A glowing complexion for just £16? That’s what we call a skincare must!
How to Use Vitamin C in Your Skincare Routine
Ready to become a bright icon? Here’s how to incorporate our brightening face serum into the rest of your skincare routine for optimal results:
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Start your morning skincare routine by cleansing with a hydrating facial cleanser. Pat your skin dry, then it’s face serum time!
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Apply 1-2 drops of our Bright Icon Vitamin C + E + Ferulic Serum to your fingertips and gently press (don’t rub!) into your face and neck. Think upward motions and light pressure—that’s the sweet spot for absorption.
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Next up: hydrate. Lock in those skin-loving ingredients with a hydrating face cream for a smooth, dewy finish. And don’t forget your SPF—our glow sunscreen is the final step to help protect that glow from harmful rays.
Bonus tip: Vitamin C likes to chill—store your face serum in a cool, dark place to help keep it fresh and potent.
Do’s & Don’ts When Using Vitamin C
DO use your Vitamin C serum in the morning on clean, dry skin (face and neck, of course!). Follow it up with moisturiser and always finish with SPF—this step is non-negotiable! Store your brightening serum in a cool, dark place to keep those visibly brightening benefits fresh. If you’re new to Vitamin C, ease into it—start a few times a week, then work your way up depending on how your skin reacts.
DON’T layer it with retinoids or benzoyl peroxide—they don’t play nice together. If you’re using AHAs or BHAs, go slow and listen to your skin. And don’t stress if your serum darkens slightly over time—it’s totally normal and still effective.
And the golden rule: never apply to unwashed skin! Cleanse first, then add your face serum, and you’re good to glow.
What Is the Difference Between Our e.l.f. Skin Face Serums?
Our lineup of e.l.f. SKIN face serums include three distinct facial serums that each address different skincare concerns through their specialized formulations:
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Bright Icon Vitamin C + E + Ferulic Serum is a brightening face serum with 15% vitamin C, 1% vitamin E and 0.5% ferulic acid. This fast-absorbing formula works to visibly brighten your skin, helps even out skin tone, reduces the appearance of dark spots.
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Youth Boosting Advanced Night Retinoid Serum focuses on anti-aging benefits with its 1% Granactive Retinoid complex. This nighttime treatment works while you sleep to help reduce the appearance of fine lines and wrinkles.
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Holy Hydration! Triple Bounce Serum is a moisture-focused formula containing 1.7% hyaluronic acid in three different molecular weights (ultra-low, low, and high) for multi-level hydration. This hydrating serum is ideal for those seeking hydrated and plump-looking skin.
While our Vitamin C serum targets brightness and dark spots, our Youth Boosting serum addresses aging concerns, and our Holy Hydration! Triple Bounce serum focuses on moisture and plumping effects—allowing you to choose based on your primary skincare needs!