new!
CLARIFY THE SITUATION. PLZ CLARIFY FACIAL OIL

Clarify clogged pores. Calm visible redness.
Made with 2% salicylic acid.

SHOP NOW
Premium quality Skincare at get real prices

We make the best of
skincare for real-life
routines at get-real prices.

All Skincare Sunscreen
Cleanser Eye Care
Moisturisers

What's trending

Summer glow, faux real.

Get a head start on sun-kissed skin with Bronzing Drops, available in 3 golden shades.

e.l.f. Clean
Vegan
Cruelty Free
Fair Trade Certified™
e.l.f. Clean
Vegan
Cruelty Free
Fair Trade Certified™
e.l.f. Clean
Vegan
Cruelty Free
Fair Trade Certified™
e.l.f. Clean
Vegan
Cruelty Free
Fair Trade Certified™
e.l.f. Clean
Vegan
Cruelty Free
Fair Trade Certified™
e.l.f. Clean
Vegan
Cruelty Free
Fair Trade Certified™
e.l.f. Clean
Vegan
Cruelty Free
Fair Trade Certified™
pick your perfect skincare squad.

Save up to 20% when you create a custom
skincare bundle that is just right for you.

Build Your Bundle
Pick from holy hydration, suntouchable, blemish breakthrough collections, and youth boosting serum and blue-ty sleep night oil

Skin best sellers

welcome to the beauty verse

Get instant access right here and wow. Where everyone can own their beauty, without compromise.

#elfingamazing