Putty Eye Primer

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What is it: A moisturizing eye primer designed to add depth to your look and keep eyeshadow in place for 12 hours of crease-proof wear.

Why we love:

  • Unique creamy formula with a matte finish 12 hours of smudge-proof wear time
  • Delivers a boost of moisture to your eyelids
  • Can be worn alone or under eyeshadow to rev up intensity
  • Available in 6 shades ideal for all skin tones

Key Ingredients:  

  • Squalane - Balances and moisturizes skin

It’s prime time! Lock in your eye makeup look for 12 hours of crease-proof wear with this moisturizing eyeshadow primer. This is your makeup bag’s overachiever: use it to add depth and dimension to your lid, create an even base, color-correct, intensify bright eyeshadow, or wear it alone for a tint of subtle, matte color. The putty’s unique, velvety formula easily swipes over your lid, gripping your makeup and creating a smooth canvas to do your thing. Available in 6 universal shades.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#84874

How To Use

Apply primer to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

Ingredients

What is it: A moisturizing eye primer designed to add depth to your look and keep eyeshadow in place for 12 hours of crease-proof wear.

Why we love:

  • Unique creamy formula with a matte finish 12 hours of smudge-proof wear time
  • Delivers a boost of moisture to your eyelids
  • Can be worn alone or under eyeshadow to rev up intensity
  • Available in 6 shades ideal for all skin tones

Key Ingredients:  

  • Squalane - Balances and moisturizes skin

It’s prime time! Lock in your eye makeup look for 12 hours of crease-proof wear with this moisturizing eyeshadow primer. This is your makeup bag’s overachiever: use it to add depth and dimension to your lid, create an even base, color-correct, intensify bright eyeshadow, or wear it alone for a tint of subtle, matte color. The putty’s unique, velvety formula easily swipes over your lid, gripping your makeup and creating a smooth canvas to do your thing. Available in 6 universal shades.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#84874

Apply primer to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

Cruelty free and vegan
Eyeshadow Putty Primer

for all skin types

Each shade is suitable for all skin tones. For the perfect one for your desired end look.

What it delivers

  • Extends wear of eyeshadow for up to 12 hours
  • Prevent creasing and smudging
  • Intensifies eyeshadow color
  • Squalane for all-day nourishment
Putty Eye Primer is rated 3.4 out of 5 by 222.
Rated 2 out of 5 by from Not creamy // super rough on eyes I bought this in white a couple weeks ago and I thought that I was just using it wrong or maybe I had to add water? But turns out it’s just super dry and flaky which makes it spotty.
Date published: 2021-10-06
Rated 2 out of 5 by from So dry I saw so many great reviews and wanted so much to love this, but it was so so dry. I love elf so I bought another one and it was worse. So disappointed
Date published: 2021-10-06
Rated 1 out of 5 by from I do NOT recommend. I bought this at Target & when I opened it, it was very dry. I tried to use it, but I probably should have just tossed it. The day after use, my eyelids became dry & flaky in patches where the primer was. I can’t wear anything on my eyes now. It’s unfortunate because I was a big supporter of this brand.
Date published: 2021-10-03
Rated 2 out of 5 by from Too dry Should be more creamy, but it's dry and hard to get an even application
Date published: 2021-10-01
Rated 5 out of 5 by from Stops eyeshadow from creasing! I bought this a while ago hoping to find a way to stop my eyeshadow from creasing throughout the day and this does the job! I have oily eyelids that tend to ruin my eyeshadow so I use this primer and set it with a translucent powder & that stops any oils from making my eye makeup crease!
Date published: 2021-09-29
Rated 1 out of 5 by from Big Thumbs Down Purchased the Putty Eye Primer at Target. It was extremely dry, difficult to work with & immediately flaked upon application. As opposed to the facial putty primers which have a creamy consistency & are very easy to work with. I’m not impressed & will not purchase again.
Date published: 2021-09-28
Rated 5 out of 5 by from Works great! This is the first time I use putty primer and I love it! It makes my eyeshadow last all day. It's great!
Date published: 2021-09-27
Rated 1 out of 5 by from Dried up on purchase. I got the pure white primer. When I opened the product I recognized that the lid was not on tightly. I could barely get the putty on my finger and therefore very difficult to smash over eyelid. It was not able to be used based on being dried up. I think that there is a manufacturing error that is not sealing the product prior to labeling and shipping. Otherwise this could have potential and I would love to get another opportunity to try the product, but will never purchase again. Please send me one!!!
Date published: 2021-09-23
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can i put this underneath my eyes to cover up dark circles?

Asked by: fluffycow129
We do not suggest this product for use as concealer.
Answered by: the elf team
Date published: 2021-06-03

The putty feels very dry in pot, can I add something to make it creamy and easy to use?

Asked by: Honoria
I used a metal makeup spatula. I disinfected it with rubbing alcohol. I used tap & stir motions on the product starting in the middle & moving outward. Smooth the product down & pat it down with the spatula/fingertips. Both products were much creamier after doing this. I have the shades Rose & white.
Answered by: Sara47
Date published: 2021-05-28

Is this eyeshadow primer good for oily eyelids?

Asked by: Kahryl
yeah its really drying
Answered by: Jesusfollower
Date published: 2021-03-18

What would you use the black putty primer for? I'm not sure what the different colours do

Asked by: 36Malika
The black primer adds dimension when applying darker shadows. Please check out the chart on the product page of the primers that gives details on the shades.
Answered by: the elf team
Date published: 2021-02-03

Are returns or exchanges allowed?

Asked by: Alysssakittens
We apologize, we are not able to offer returns or exchanges, except for certain circumstances outlined in our return policy. Please see our FAQ's for details.
Answered by: the elf team
Date published: 2021-01-26

What can I add to soften the primer? It's quite dry and hard to work with

Asked by: CN29
We suggest that you massage the top of the primer with your fingertips so that the heat of you skin softens the product.
Answered by: the elf team
Date published: 2021-06-19

Is this oil free?

Asked by: Allyybear
Please click on the ingredients tab for a full list of ingredients.
Answered by: the elf team
Date published: 2020-10-07

Can I get this at walmart or target?

Asked by: Frankie2323
This is not currently available at Walmart or Target. It may be purchased at elfcosmetics.com or ulta.com.
Answered by: the elf team
Date published: 2020-08-03
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