Sponsor:

e.l.f. Beauty UK, Ltd., 2 Upper Street, London, N1 0PQ, UK

Administrator:

None

Entry Period:

Entries will open at 12:01am GMT on June 23rd , 2025 and end at 11:59pm GMT on June 25th, 2025 (the “Entry Period”), after which time the Entry Period will be closed and no further entries shall be accepted.

Eligibility

The Promotion is open to all legal UK residents who:

• are members of the Beauty Squad Loyalty Program as of the date of entry;
• are eighteen (18) years or older as of the date of entry; and
• receive an entry email from Sponsor (as detailed above in “How to Enter”)

Void where prohibited by law.

Employees, officers, and directors of Sponsor, Administrator (if any) or any of its parents, controlled affiliates, and subsidiaries, or any of their respective representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment, and marketing agents or agencies, website providers, web masters involved in the creation, design, execution, production, or fulfillment of the Promotion, and members of their immediate families (spouses, parents, siblings and children, regardless of where they live) and those living in the same household are not eligible to enter or win.

How to Enter

During the Entry Period:

• If you are already a member of the e.l.f. Beauty Squad Loyalty Program, Sponsor will send an email to eligible members of the e.l.f. Beauty Squad Loyalty Program with instructions on how to enter the Sweepstakes (an “Entry Email”). An Entry Email will be sent to the email address of the eligible participant that is on file with Sponsor in the eligible participant’s Beauty Squad Loyalty Program account. If an eligible participant receives an Entry Email, to enter the Sweepstakes, the eligible participant must return a completed entry form (included in the Entry Email).
• You may also enter by visiting https://www.elfcosmetics.co.uk/borntoglowsweepstakes. If you are not already a member of the e.l.f. Beauty Squad Loyalty Program, you must sign up to become a member. To do so, please go HERE, follow the on-screen prompts to Join and complete the registration form (“Registration Form”). After completing the Registration Form, you may enter by visiting https://www.elfcosmetics.co.uk/borntoglowsweepstakes.

Limit one entry per person. Joining the e.l.f. Beauty Squad Loyalty Program is free.

Number of Winner(s)

Seven (7) winner(s) (each, a “Winner”)

Selection of Winner(s)

Winners to be chosen on June 26th 2025 and notified as soon as possible after selection.

The Winner(s) will be selected in a random drawing from among all eligible entries received. The odds of winning will depend on the number of eligible entries received during the Entry Period. The random drawing will be conducted by Sponsor, whose decisions are final on all matters relating to the Promotion. In the event that an insufficient number of eligible entries are received to award the Prize, Sponsor is not obligated to award the Prize.

Notification of Winners / Required Documents

Winner will be notified at the email address associated with Winner’s Beauty Squad Loyalty Program. If Winner does not respond within 24 hours of notification by Sponsor, Sponsor shall be entitled, in its sole discretion, to choose another Winner.

Prize(s)

One (1) prize per Winner, consisting of one of the following (the “Prize”):

• Two (2) admissions and VIP box tickets at Wembley Stadium for the Lana Del Rey concert on July, 4th 2025, located at Wembley Stadium, London

The approximate retail value of each Prize is £1000.

The approximate retail value of any Prize or any sub-part represents Sponsor's good faith determination. Each Winner is solely responsible for payment of any applicable federal, state, provincial, territorial, and local taxes, fees (including any import fees), and surcharges imposed on the acceptance of the applicable Prize.

The Prize has no cash value and may not be redeemed for cash at any time.

Additional Terms

Winners will be required to provide Sponsor with Winner’s name and Winner’s guest’s name. Passes may not be resold by Winner and may only be transferred with Sponsor’s consent.
Winners will meet at a meeting point and be placed on a guestlist at Wembley Stadium to be redeemed upon arrival.
No replacement of Prize if Winners cannot attend on July 4th, 2025.
Winner’s and their guests are solely responsible for all travel accommodations to and from the event.
This Sweepstakes is not sponsored by, administered by, or endorsed by Lana Del Rey.

Publicity Release

Except where prohibited by law, each entrant and Winner grants to Sponsor (which grant will be confirmed in writing on request of Sponsor), its subsidiaries, affiliates, retailers, distributors, advertising, and promotional agencies, suppliers, and those acting pursuant to its authority, the right and permission to print, publish, broadcast, and use, worldwide in any media now known or hereafter developed at any time or times, such entrant’s or Winner’s name, portrait, picture, voice, likeness, and biographical information (“Likeness”) for advertising, trade, and promotional purposes (including the announcement of his or her name on television or radio broadcast) in connection with the Promotion without additional consideration, compensation, permission, or notification.
Entrants and Winners waive any right to inspect or approve uses of their Likeness by Sponsor in connection with the Promotion.

Intellectual Property

By submitting an entry, entrant agrees that the entry or any other post/submission in connection with the Promotion (a “content submission”), including all rights embodied therein, with the exception of personally identifiable information as identified in Sponsor’s Privacy Notice, are deemed to be non-confidential and non-proprietary and Sponsor shall have no obligation of any kind with respect to entrant’s content submissions. Entrant hereby grants to Sponsor and its legal representatives, successors and assigns, for a period of ten years, renewable at Sponsor’s sole option, an irrevocable, royalty free, fully paid, world-wide license (with the right to sublicense through multiple levels) to edit, modify, display, publish, reproduce, use, disclose, disseminate, distribute and exploit the content
submissions to others without limitation in any media now known or not currently known, throughout the world for any purpose without compensation, permission or notification to entrant or any third-party. Sponsor is not obligated to use the content submission. If Sponsor elects to use content submission for any purpose, all rights under copyright or other intellectual property rights which may result from such use shall be the sole property of Sponsor. Entrant further agrees that if Sponsor elects to use entrant's content submission, entrant will execute any documents requested by Sponsor regarding this license. Entrant waives any moral rights entrant may have to the content submission. If Sponsor uses the content submission, entrant shall not be entitled to any credit, consideration, notice or payments of any kind. If any use by Sponsor of the content submission causes Sponsor or any to be liable to any third-party, entrant agrees to indemnify Sponsor and its agents, employees, affiliates, subsidiaries, representative and all related parties from and against any damages, costs, judgments and expenses (including reasonable attorney fees) which it incurs as a result of its use of the content submission.

Release and Limitations of Liability

By participating in the Promotion, entrants agree that Sponsor, the applicable social media platform provider on which the Promotion is being operated (if applicable) and their respective affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agents and agencies, website providers, web masters, and their respective officers, directors, employees, representatives and agents (the “Released Parties”) are not responsible for technical, hardware or software malfunctions, telephone failures of any kind, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled or delayed electronic communications, whether caused by the sender, by any of the equipment or programming associated with or used in the Promotion that may limit the ability to participate, or by any human error which may occur in the processing of the entries in the Promotion. BY PARTICIPATING IN THE PROMOTION, TO THE EXTENT NOT PROHIBITED BY LAW ENTRANTS AGREE THAT THE RELEASED PARTIES WILL HAVE NO LIABILITY WHATSOEVER FOR, AND SHALL BE HELD HARMLESS BY ENTRANTS AGAINST, ANY LIABILITY FOR ANY INJURIES, LOSSES OR DAMAGES OF ANY KIND TO PERSONS. THE RELEASED PARTIES ARE NOT RESPONSIBLE IF ANY PRIZE CANNOT BE AWARDED DUE TO TRAVEL CANCELLATIONS, DELAYS, OR INTERRUPTIONS DUE TO ACTS OF GOD, ACTS OF WAR, NATURAL DISASTERS, EPIDEMICS OR PANDEMICS, WEATHER OR TERRORISM TO THE EXTENT NOT PROHIBITED BY LAW, EACH ENTRANTS ACKNOWLEDGES AND AGREES THAT IN NO EVENT WILL THE RELEASED BE RESPONSIBLE OR LIABLE TO ENTRANT OR ANY THIRD PARTY, UNDER ANY THEORY OF RESPONSIBILITY OR LIABILITY, FOR ANY INDIRECT, SPECIAL, EXEMPLARY, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, FOR ANY MULTIPLIER ON OR INCREASE TO DAMAGES, OR FOR ANY COSTS OR FEES (INCLUDING ATTORNEYS’ FEES), ARISING IN ANY WAY IN CONNECTION WITH THE PROMOTION, THESE OFFICIAL RULES, OR ANY PRIZE AWARDED (OR NOT AWARDED); AND ANY ADVERTISING BY, PROMOTION OF, OR OTHER COMMUNICATIONS WITH SPONSOR, WHETHER ARISING AT LAW, IN EQUITY, OR OTHERWISE, AND WHETHER BASED IN CONTRACT, STRICT LIABILITY, TORT (INCLUDING NEGLIGENCE OR OTHERWISE), COMMON LAW, STATUTE, EQUITY, OR OTHERWISE, EVEN IF SPONSOR HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGE, OR FOR ANY OTHER CLAIM, DEMAND, OR DAMAGES WHATSOEVER, ARISING OUT OF OR RELATED TO THE PROMOTION OR ANY RELATED ACTIVITIES. WITHOUT LIMITING THE FOREGOING, EVERYTHING REGARDING THE PROMOTION, INCLUDING ANY WEBSITES AND ALL PRIZES, ARE PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

Privacy

Any personal information sent to, shared with or collected by Sponsor in connection with this Promotion is subject to Sponsor’s Privacy Notice (https://www.elfcosmetics.com/privacy-notice/privacy-policy)

Disputes

Except where prohibited by law, entrant agrees that: (i) any and all disputes, claims and causes of action arising out of or connected with the Promotion or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by courts of England and Wales; (ii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Promotion, but in no event attorneys’ fees; and (iii) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. The Official Rules will be governed by, and interpreted in accordance with, the laws of England and Wales, and all claims relating to or arising out of this contract, or the breach thereof, whether sounding in contract, tort or otherwise, will be governed by the laws of England and Wales, excluding its choice-of-law principles. Notwithstanding the foregoing, if you are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, or if you are a resident of Scotland, you also may bring proceedings in Scotland.

Social Media Platforms

If the Promotion is being run on a social media platform: (1) the Promotion is in no way sponsored, endorsed or administered by, or associated with any social media platform; (2) each entrant must be a member of the applicable social media platform and the entrant’s account must be set to the “public” setting in order to participate; joining the applicable social media platform used in the Promotion is free–please visit the applicable social media platform’s website for more information on how to join; and (3) if an entrant deletes entrant’s applicable social media account before the end of the Entry Period, that entrant will no longer be entered into the Promotion and must complete another entry before the end of the Entry Period to be re-entered into the Promotion.

Winner List

For a list of the Winner, send a stamped, self-addressed envelope to:

All requests for a list of Winners must be received no later than 30 days after the date of selection of the Winner(s).

Miscellaneous

If you require the Official Rules in another format (for example, audio, large print or braille), please contact us and we will endeavor to provide it. Sponsor may ask for proof of age, residence or eligibility in order to determine if an entrant is eligible to enter the Promotion. Delay or failure to provide the evidence to the Sponsor’s reasonable satisfaction may result in an entry being void or prize being forfeited. By participating in this Promotion, entrants agree to be bound by these Official Rules and the decisions of the Sponsor. This Promotion is subject to all applicable federal, state, provincial, territorial, and local laws, regulations, and ordinances.’ If there is a conflict between any term of these Official Rules and any marketing or other materials used in connection with the Promotion, the terms of these Official Rules will govern. Physical elements of a prize will be delivered to each Winner, at Sponsor’s cost and by post or common carrier selected by Sponsor, to the address provided by that Winner. Shipped elements of a prize will not be insured and Sponsor is not liable for lost, damaged or misdirected prizes or elements thereof. No substitution or exchange of any Prize will be allowed, except by Sponsor, who reserves the right to substitute a Prize, or component thereof, of equal or greater value in case of unavailability of a Prize, or component thereof, or force majeure. No more than the stated number of Prizes will be awarded. In event that production, technical, seeding, programming or any other reasons cause more than stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of Prizes by a random drawing among all legitimate, un-awarded, eligible prize claims. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void such entries and that entrant will be disqualified. Entries will not be acknowledged or returned. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected Entries, which will be disqualified. Any use of robotic, repetitive, automatic, programmed or similar entry methods or agents will void all entries by that entrant. In the event of a dispute as to any entry, the authorized account holder of the email address or social media account used to enter will be deemed the entrant as determined by Sponsor in its sole discretion. The Sponsor is not responsible for any typographical or other error in the printing of the Promotion materials or the offering or announcement of the prizes. Sponsor reserves the right to cancel or modify the Promotion if fraud, misconduct or technical failures threaten the integrity of the Promotion; or if a computer virus, bug, or other technical problem corrupts the administration or security of the Promotion as determined by Sponsor, in their sole discretion. In the event of termination, Sponsor will award the prizes in a random drawing from non-suspect, eligible Entries received prior to cancellation as outlined above, provided it is able to do so, and will announce the termination publicly. Sponsor reserves the right at its sole discretion to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Promotion; violates the Official Rules; acts in an unsportsmanlike or disruptive manner; or acts in an annoying, abusive, threatening, or harassing manner. If a dispute arises regarding compliance with these Official Rules, Sponsor may consider, in its sole discretion, data reasonably available to Sponsor through information technology systems in Sponsor’s control, but Sponsor will not be obligated to consider any data or other information collected from any other source. Any failure by Sponsor to enforce any of these Official Rules will not constitute a waiver of such Official Rules. If there is a conflict between any term of these Official Rules and any marketing or other materials used in connection with the Promotion, the terms of these Official Rules will govern. Sponsor reserves the right, in its sole discretion, to modify these Official Rules for clarification purposes without materially affecting the terms and conditions of the Promotion. If any provision(s) of these Official Rules are held to be invalid or unenforceable, all remaining provisions hereof will remain in full force and effect.