Mineral Infused Mascara


Sale Price £ 4.50


Mineral Infused Mascara,

Additional Information

Mineral Infused Mascara is rated 4.1 out of 5 by 554.
Rated 1 out of 5 by from Terrible mascara I have bought elf mascara before and I really liked it. The new mascara is terrible. The brush is short and the formula is very thick. Just one swipe produces clumpy spider leg lashes. I would not buy this again.
Date published: 2018-09-14
Rated 5 out of 5 by from quick application I'm not picky with mascara because I am truly privileged to have naturally long lashes, but I really love this one more than others I've used because of how quickly I can apply it! Literally two or three swipes for each eye and I'm done. It's also super easy to take off with my remover.
Date published: 2018-08-22
Rated 1 out of 5 by from Why change the old formula/brush?? I had purchased the previous formula for years, and recommended it to everyone that I knew. It didn't flake, smear or budge, and the silicone brush was awesome. I thought the outer packaging was the only thing that changed when I bought this a few months ago at Target. But when I applied, it was nothing like what I expected or wanted. The brush produces a clumpy, messy effect, and the formula didn't hold up to a full day's worth of wear. Please bring back the old formula/brush - I am on the search again for a good mascara, as this "new" product is really disappointing.
Date published: 2018-08-06
Rated 5 out of 5 by from Mineral Infused Magic Was out of mascara a year ago and bought this. Amazing formula, my lashes looked great. This made my lasts extremely long. To anyone starting out wearing makeup and unsure what to use, get this. It's inexpensive and has great value, and the mineral infusions make a difference.
Date published: 2018-07-25
Rated 1 out of 5 by from Old formula was better I find this new formula makes my lashes look clumpy. Please go back to the old formula!!
Date published: 2018-07-14
Rated 4 out of 5 by from Okay so this mascara came as a part of a free valentines day gift when I ordered makeup around that time. I love this mascara. My lashes look thick, long, and luscious. The only downfall I can see is that it doesn't keep the lashes soft, but quite frankly for a nicer look that needs to last, I prefer it that way.
Date published: 2018-06-18
Rated 1 out of 5 by from TERRIBLE FORMULA AND WAND I am beyond upset at how bad this mascara is. I’ve used it 3 times and each time it RUINED my eye look. It clumps, it doesn’t dry, and the huge wand gets it all over my skin no matter how careful I am. Very rarely do I find time to write reviews for products, but this mascara is so bad that I had to.
Date published: 2018-06-11
Rated 1 out of 5 by from awful I guess it was the new formula or whatever because the clumping is awful, and it doesn't dry properly either. Whenever I blink with it on, my top and lower lashes stick to each other. Also, the wand is terrible. It is way too thick to be effective.
Date published: 2018-06-09
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Is this a reformulation of product or just packaging? The mineral infused mascara was my absolute favorite, especially the wand. This wand looks different. Hoping you'll switch back to the old version if it is a reformulation!

Asked by: drk1
Look at the picture, the brush end isn't even close.
Answered by: josstine
Date published: 2018-02-25

is this waterproof?  i do not want waterproof mascara

Asked by: princessleo
Answered by: josstine
Date published: 2018-02-25

Hi! Did you guys remodel your mineral infused mascara? I would like to purchase more, and I've been looking around your website and this name matches the mascara, but the packaging and wand look different. Just want to make sure before I make a purchase.

Asked by: Erika948
Just by looking at the wand, I'd say yup, they ruined it. The brush was half the magic. They lost me. Too bad, because loreal did the same with their waterproof years ago and lost a big chunk of their mascara fans. Glad I have a small stash of this because I'm on the "hunt" AGAIN.
Answered by: josstine
Date published: 2018-02-25

Can you confirm that the mineral Infused mascara contains no parabens, no preservatives and no chemical dyes?

Asked by: Erika1
It has those things in it. Click the ingredients info above.
Answered by: hernameisJess
Date published: 2017-11-27

When is your next online sale? I LOVE YOUR PRODUCTS!!! I love the baked eyeshadows they are the best!❤️

Asked by: Angelina11
They have a sale going on right now :)
Answered by: Anonymous
Date published: 2017-08-30

Do you have a colored or brown mascara? If you made a blue/purple/green/brown one I would definitely buy it!

Asked by: syl_sees_beauty
Thank you for the suggestion that we will share with our production department. We do not currently have any colored mascara.
Answered by: the elf team
Date published: 2017-09-27

Is this safe for contact lenses?

Asked by: queen_k

Why did the formula of this mascara have to change??? It used to be my favorite mascara in the world, and now I hate it! It's so wet and clumpy and hard to apply! I wish it could be the same as it always was.

Asked by: Jenn11
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