Mineral Infused Mascara

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Mineral Infused Mascara,

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You asked, we listened! We have reformulated for improved performance. This mascara contains all-natural mineral wax infused with Kaolin and Zinc Oxide to create full, healthy-looking lashes. The brush head is designed to minimize clumping for optimal application. 

#81453

How To Use

Apply to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes. Reapply if desired

Ingredients

You asked, we listened! We have reformulated for improved performance. This mascara contains all-natural mineral wax infused with Kaolin and Zinc Oxide to create full, healthy-looking lashes. The brush head is designed to minimize clumping for optimal application. 

#81453

Apply to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes. Reapply if desired

Cruelty free and vegan
Mineral Infused Mascara is rated 4.1 out of 5 by 603.
Rated 4 out of 5 by from Surprisingly good I honestly wasn't expecting much but I'm so glad that I tried it. The brush comes out clean not caked with chunks like so many others making it easy to apply without dotting your face with the end. It adds nice color, fullness and length. Lashes were a little stuck together and a tad clumped but applying mascara is not my super power so that might just be me. What really has me liking it is that it totally stayed put and didn't flake when I forgot myself and rubbed my eyes. This one is a keeper
Date published: 2022-01-08
Rated 5 out of 5 by from No spider lashes As a mature user, this is a great mascara that simply enhances your lashes in a nice way without them looking like massive spiders
Date published: 2021-12-18
Rated 3 out of 5 by from Good for minimal looks What I like about this mascara is that it lasts and the brush gives a rather even application of the product. My fear with mascaras is that I'll go out and return home with raccoon eyes. I've worn this product several times and although I've noticed some flaking, it wasn't noticeable. My other fear with mascaras is that they will be clumpy and I'll have to wipe off some product the brush with paper towel before I use them on my lashes. I don't have to worry about clumping with this mascara at all which I appreciate. I find issue with how lightweight this mascara is. It doesn't transform my lashes much; the mascara just gives my lashes a tiny curl and a tiny bit of definition. It will be good for natural, no-makeup makeup looks, but not for a more glam look. Overall, I'm pleased with this product. It lasts rather well and doesn't clump. However, there is some flaking and it's not really a great product for glam makeup looks. I recommend it for more natural looks.
Date published: 2021-11-18
Rated 5 out of 5 by from I love this mascara! This mascara is great! I've bought it about 4 or 5 times. The quality is great and its very pigmented. Plus the price is great!
Date published: 2021-10-23
Rated 1 out of 5 by from Absolutely one of the worst... Seriously, do not waste even a cent buying this mascara. The bad reviews are ALL true. I Just opened a new package last week and it looked like an old used mascara. It is dry, sticky and clumpy. I used this mascara many years ago and it had a long and thinner silicon brush and a wetter formula - went on very nicely. Gave my lashes a very natural look. Over the years I tried other mascaras thinking I would do better, but I finally gave in and went back to this one. I saw they had made changes, but thought only the brush had changed. Nope - it's like a completely different mascara. Anyway, I resorted to washing off one of my small Wow Brow wands, transferring some product on there to put mascara on. I bet I don't even make it a month using this stuff. Would never order this again, unless they bring back the old wand and formula.
Date published: 2021-08-21
Rated 2 out of 5 by from Not the best I have quite a few elf mascaras..this one is my least favorite. Did nothing for the fullness or length...this is more of a definition only mascara..im not a fan of this one.
Date published: 2021-08-11
Rated 3 out of 5 by from Good for the price! I used this mascara for a while and while it's good quality for the price, I found personally that it was pretty tacky once it dried and didn't really hold a curl throughout the day, as well as it being a bit flaky. You get what you pay for - I've seen conflicting reviews so it would probably be worth trying it out to see how you find it!
Date published: 2021-05-11
Rated 1 out of 5 by from Didn't like it at all Was hoping this would be as good as a lot of the reviews were saying but it's thick, clumpy, dry and does nothing good for my eye lashes
Date published: 2021-04-05
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Is this a reformulation of product or just packaging? The mineral infused mascara was my absolute favorite, especially the wand. This wand looks different. Hoping you'll switch back to the old version if it is a reformulation!

Asked by: drk1
Look at the picture, the brush end isn't even close.
Answered by: josstine
Date published: 2020-03-14

is this waterproof?  i do not want waterproof mascara

Asked by: princessleo
NO
Answered by: josstine
Date published: 2021-04-11

Hi! Did you guys remodel your mineral infused mascara? I would like to purchase more, and I've been looking around your website and this name matches the mascara, but the packaging and wand look different. Just want to make sure before I make a purchase.

Asked by: Erika948
Just by looking at the wand, I'd say yup, they ruined it. The brush was half the magic. They lost me. Too bad, because loreal did the same with their waterproof years ago and lost a big chunk of their mascara fans. Glad I have a small stash of this because I'm on the "hunt" AGAIN.
Answered by: josstine
Date published: 2018-02-25

Can you confirm that the mineral Infused mascara contains no parabens, no preservatives and no chemical dyes?

Asked by: Erika1
It has those things in it. Click the ingredients info above.
Answered by: hernameisJess
Date published: 2017-11-27

When is your next online sale? I LOVE YOUR PRODUCTS!!! I love the baked eyeshadows they are the best!❤️

Asked by: Angelina11
They have a sale going on right now :)
Answered by: Anonymous
Date published: 2017-08-30

Do you have a colored or brown mascara? If you made a blue/purple/green/brown one I would definitely buy it!

Asked by: sylv
Thank you for the suggestion that we will share with our production department. We do not currently have any colored mascara.
Answered by: the elf team
Date published: 2017-09-27

whats the size of this product?

Asked by: oten
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