Mineral Infused Mascara


Sale Price£4.50


Mineral Infused Mascara,

Additional Information

Mineral Infused Mascara is rated 4.1 out of 5 by 544.
Rated 2 out of 5 by from Nope. Nope. Nope. I’m a little disappointed. This is my go to mascara. I have some strange allergies and for years this is all I used. I loved the silicone wand. I hate the spoolie type. I had never had itching and burning prior to the new changes which I though was just the brush when I looked at it. I’m not sure what changed in the formula but after wearing it for about 6 hours I came home and my eyes were on fire and were red and had nasty gunk in them. I thought I had pink eye! Took all my makeup off. Used some saline drops in my eyes to get me to the morning to go see the doctor. When I got up-the itching was gone. Didn’t think anything about it as I didn’t wear any makeup for several days and had no issues with my eyes. Wore makeup on Saturday for like 3-4 hours and we got home and my eyes were all gross and itchy and burning again. The only makeup change is the mascara. I guess I am now on the hunt for something I can actually use. It was my perfect mascara. Now it’s not.
Date published: 2018-05-21
Rated 1 out of 5 by from changed wand??? I loved, loved, loved this mascara until the wand was changed...PLEASE make it with the slimmer brush/wand again!!!!!
Date published: 2018-05-18
Rated 5 out of 5 by from Best paraben-free mascara I've tried This is my third non-toxic mascara (after physicians formula and Burt's bees), and by far the best. It applies nicely, gives me the natural-but-better look I'm going for, stays put without flaking - which is where the other ones failed-, and removes easily with coconut oil. Also, it's cheaper than those!! For a regular, daily, go-to, it's my new favorite.
Date published: 2018-04-30
Rated 2 out of 5 by from Bring back the old brush please This was my absolute favorite mascara - even above expensive mascaras. It was really excellent. Just opened a new box and saw the brush, my heart fell. I had to go check and make sure I'd ordered the "right" thing. I tried it, since I had no choice - already threw away the old. I cannot use a big, ole fat brush. The formula itself is ok, I guess. The old was better. I could deal with the new formula if only I had the old-style brush. I guess my search for mascara is on again. :( And just to clarify - my rating of the previous brush / formula would have been 5 star.
Date published: 2018-04-16
Rated 4 out of 5 by from Makes my eyelashes look like extensions I can't believe how good this mascara is. It makes my lashes crazy long and sexy. Paired with an eyelash curler and a spoolie, you can have dark lashes that look like extensions from a salon. This formula is pretty thick and it does clump upon initial application, but it can be fixed easily with a spoolie (I use the one from e.l.f.) I put this on in the morning and by 6pm my lashes still look amazing, no smudging or flaking at all. Can be removed fairly easily with a simple makeup wipe. The amount you get for the price is a steal as well!
Date published: 2018-04-12
Date published: 2018-04-11
Rated 3 out of 5 by from BRING BACK THE OLD VERSION! I recently bought the new formula and it's good, but I'm not the biggest fan of the brush. So I say keep the new formula (it does smudge a bit more than the older formula), but please bring back the old wand. *** My rating is based on the NEW VERSION. (The older version would be a 5/5.)
Date published: 2018-03-26
Rated 1 out of 5 by from New Formula Sucks :( I bought the old formula maybe a year ago. It was great, loved it. Bought a new one and the new formula+brush i find not nearly as nice. The mascara clumps up your lashes and is sort of gummy. I couldn't use a lash comb or anything to separate my lashes. If you like spider lashes then maybe this is for you..
Date published: 2018-03-20
  • y_2018, m_5, d_25, h_5
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_544
  • loc_en_GB, sid_200109, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_elfcosmetics
  • bvseo_sdk, dw_cartridge, 16.1.1, p_sdk_3.2.0
  • CLOUD, getContent, 13ms
  • reviews, product

Is this a reformulation of product or just packaging? The mineral infused mascara was my absolute favorite, especially the wand. This wand looks different. Hoping you'll switch back to the old version if it is a reformulation!

Asked by: drk1
Look at the picture, the brush end isn't even close.
Answered by: josstine
Date published: 2018-02-25

is this waterproof?  i do not want waterproof mascara

Asked by: princessleo
Answered by: josstine
Date published: 2018-02-25

Hi! Did you guys remodel your mineral infused mascara? I would like to purchase more, and I've been looking around your website and this name matches the mascara, but the packaging and wand look different. Just want to make sure before I make a purchase.

Asked by: Erika948
Just by looking at the wand, I'd say yup, they ruined it. The brush was half the magic. They lost me. Too bad, because loreal did the same with their waterproof years ago and lost a big chunk of their mascara fans. Glad I have a small stash of this because I'm on the "hunt" AGAIN.
Answered by: josstine
Date published: 2018-02-25

Can you confirm that the mineral Infused mascara contains no parabens, no preservatives and no chemical dyes?

Asked by: Erika1
It has those things in it. Click the ingredients info above.
Answered by: hernameisJess
Date published: 2017-11-27

When is your next online sale? I LOVE YOUR PRODUCTS!!! I love the baked eyeshadows they are the best!❤️

Asked by: Angelina11
They have a sale going on right now :)
Answered by: Anonymous
Date published: 2017-08-30

Do you have a colored or brown mascara? If you made a blue/purple/green/brown one I would definitely buy it!

Asked by: syl_sees_beauty
Thank you for the suggestion that we will share with our production department. We do not currently have any colored mascara.
Answered by: the elf team
Date published: 2017-09-27

Is this safe for contact lenses?

Asked by: queen_k

Why did the formula of this mascara have to change??? It used to be my favorite mascara in the world, and now I hate it! It's so wet and clumpy and hard to apply! I wish it could be the same as it always was.

Asked by: Jenn11
  • y_2018, m_5, d_25, h_5CST
  • bvseo_bulk, prod_bvqa, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_18
  • loc_en_GB, sid_200109, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_elfcosmetics
  • bvseo_sdk, dw_cartridge, 16.1.1, p_sdk_3.2.0
  • CLOUD, getContent, 11ms
  • questions, product