What it is: A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish.

Why you'll love it:

Long-lasting satin finish foundation that delivers medium buildable coverage
Breathable formula doesn’t look or feel cakey
Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
Non-comedogenic (won’t clog pores)
Available in 36 shades for a wide range of skin tones
e.l.f. Shade Match Guarantee means you’ll always find your perfect match

Key Ingredient:

1% Hydrating Hibiscus Complex

Great for: Dry, oily and combination skin

Hit that dreamy sweet spot between full beat and barely there with long-wearing, medium buildable coverage for only £9. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation feels as good as it looks--no caking or heaviness here, just smooth, satiny skin.

Shade Match Guarantee: Love yo’ e.l.f.! We want you to be 100% happy with the shade you chose. If you are not, we will refund your purchase within 30 days. Please find our refund policy here.

e.l.f. clean means we go above and beyond EU Cosmetic Regulation and FDA requirements by voluntarily removing more than the required 1,600 ingredients.

All e.l.f. products are Vegan and Cruelty Free.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!

Soft Glam Collection