welcome to
e.l.f. beauty squad

welcome
to e.l.f.
beauty squad

where no-BS beauty
rules
and loyalty
becomes royalty

Our better-than-ever loyalty program now gives you even more ways to earn points toward straight-up dollars off your next purchase. Because we love every eye, lip and face—and wanted yours to have even more opportunities to own their beauty.

Join Now Sign In

how it works

  • Bolt symbol
    25 points
    when you sign up
  • ear symbol
    free gift
    on your birthday
  • mountain symbol
    earn points
    with every purchase

benefits

Extra 0+ points Epic 101+ points Icon 401+ points
Enrollment offer
2 Points for
every £1 spent
Birthday Gift
Redeemable Points for
Dollars Off
£5 Off £20+ Purchaseepic bonus offer
Double Point Events
Early access to sales
25% Off Purchaseicon bonus offer
Early access to
new products
$1 Spent=
2 pts
$1 Spent=
2 pts
$1 Spent=
4 pts
$1 Spent=
4 pts
$1 Spent=
6 pts
$1 Spent=
6 pts
$1 Spent = 2 points$1 Spent
=
2 points
$1 Spent = 4 points$1 Spent
=
4 points
$1 Spent = 6 points$1 Spent
=
6 points