Beauty Shield SPF 50 Skin Shielding Primer


Sale Price £ 14.50


Beauty Shield SPF 50 Skin Shielding Primer,
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Beauty Shield SPF 50 Skin Shielding Primer is rated 3.7 out of 5 by 59.
Rated 5 out of 5 by from ABSOLUTELY STELLAR!!! I am a sunscreen connoisseur and have easily tried over 50 sunscreens. This equals or beats every tinted sunscreen I’vr tried (including higher end i.e., Skin Medica, Zo/Obagi, MD Solar Sciences, etc.). I use this both under my make up as a primer, stand alone while at home, and along with just powder. The consistency is absolutely superior to all the aforementioned tinted sunscreens. I am fair-skinned and the tiny color is perfection for my skin tone. I use a darker powder when I self tan and it matches well when I am darker also. I also have extremely sensitive skin (rosacea and eczema) and I have been slathering this on for weeks with no issues whatsoever. I LOVE, LOVE, LOVE this product! Elf please continue to make more sunscreens and please do not ever discontinue this!
Date published: 2018-08-11
Rated 3 out of 5 by from Love the texture, hate the color Things I love about this product: texture, staying power, 50 SPF. The absolute thing I hate: the yellow color. I feel like I've colored my face on with a yellow crayon after applying this stuff.
Date published: 2018-08-07
Rated 5 out of 5 by from Obsessed I bought this looking for a primer that included sunscreen. When I first pumped it out, I noticed the consistency was a little thick. However, it spread really nicely over my face and isn't sticky. For me, the color matched perfectly, but it is unfortunate that the tint isn't available in other shades. However, I was looking for something that had enough coverage to cover my redness but still show my freckles, and this did the trick! I was really happy about that. The coverage lasts all day which is another huge plus for me. I'm really glad I found this product!
Date published: 2018-08-06
Rated 5 out of 5 by from Totally surprised by this product! I use a moisturizer followed by a sunscreen, then a primer and then (finally!) my foundation so you can see there are quite a few layers going on my face. All of those applications take time and when I think about it ... money too because I'm using so much stuff. I purchased this product during one of the sales and figured it was a good time to try something new. When it arrived, I waited till I had a nice freshly washed and moisturized face to apply the product. It says it can be worn alone or under foundation so I thought I'd try it under foundation just to see if it performs well or not. The product is a little thick and tacky but that is expected with tinted sunscreen products (at least my experience with them ...). Anyway, I applied it to my face and blended it out. Was a little worried about the tint (must be honest) because it was on the yellow undertone side and it is a lot darker than I would usually buy but I blended it out with zero issue. It faded into my skin and just disappeared. Then I applied my foundation and so on. No issues. The next day, I applied it over moisturizer and wore it alone with no foundation BUT I applied a little extra to see if the tint would build any ... and it did ... and it was fantastic! It actually evened out my skin tone and just worked! So I sported a well-hydrated, well-protected face and felt really happy with the results of wearing it alone as it said it could be. Thank you e.l.f. for making this product! I came online to add it to my cart and wound up doing this review too because it's worth my time to share with the other shoppers. Buy and try and blend it out. Sunscreen is so important no matter you skin tone. Happy shopping!
Date published: 2018-07-19
Rated 4 out of 5 by from Great product I really enjoy the product. My only disappointment with the product is the cap that pumps popped off after a couple uses. Had the item cap not popped off I would have rated the item higher. I'm glad I didn't have the item in my purse, otherwise the product is great , love that it has a pump and that if mine wasn't defective it would be travel friendly.
Date published: 2018-07-19
Rated 3 out of 5 by from Not Universal Tint..but does the job Everyone complaining about tint because it is Not universal. Depending on skin color, it can be awful but you either do not use alot or mix like others suggest. I’m a Black woman & it comes of chalky white, however I don’t put it on heavy and I wear it under my powders or foundation & I do love it because it keeps shine away & keeps my face makeup looking fresh all day. Its a heavy feel to me which I believe helps keep my powder or foundation in place. Only real complaint, outside of color, the container broke.
Date published: 2018-07-11
Rated 5 out of 5 by from Literally Perfect I bought this product because it was on sale at target. Girl, IT IS AMAZING. I'm super pale so when I saw it had a tint to it I was really nervous but it some how just blended right into the skin. I love love love it!!! I am usually someone who just doesn't use primers because they make me feel oily but this honestly just feels like a moisturizer. It smells amazing (tropical kind of) and the SPF is great (because again I am VERY pale). That's another thing, I have very senstive skin and usually get breakouts from fragrances and SPF but so far after about 2 months of use I haven't noticed any unusual breakouts. This product is one of my holy grails.
Date published: 2018-07-08
Rated 5 out of 5 by from Best ever!! I bought this a week ago and it's the only product with spf that doesn't make my face look oily. I use it in the morning after applying the hydrating serum and my skin has never looked better. I love the fact it's made with zinc oxide. I am new to elf and now a customer for life!
Date published: 2018-06-29
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I am 53 years old, African American, my skin color, is the same as Will Smith wife, Jada Pickett smith. I have very oily skin. Is this primer good for me? Plus I have dark circle under my eye.

Asked by: BrownBooty
If you use it with foundation it might be okay, but there's a beige-y tint to it, so I think it'll leave a cast on your face. I have a light-medium skintone and it evens out my face perfectly, just to give you an idea!
Answered by: KellyAnn
Date published: 2018-01-10

The picture on the side throws me a bit...does it have a tint or is it transparent?

Asked by: ellam
Has a tint. But sheers out when you blend it in. It's a light beige I would say.
Answered by: Tink77
Date published: 2018-05-11

Is this primer only available online? I can't seem to find in at any stores in my area. Any info would be appreciated. Thanks!

Asked by: dogmum
It's an online exclusive like most of the Beauty Shield line, from what I can tell. So for now, it won't be in any stores.
Answered by: SpokenShep
Date published: 2017-07-26

What is the fragrance in this product?

Asked by: nyansky
Smells citrus to me.
Answered by: Tink77
Date published: 2017-12-26

Is this primer tinted or does it come off clear on the skin?

Asked by: kathrose
It has some color. I am very light and it sheered out on me. I did put my foundation over it and it was fine. It is a light beige color but mostly goes away. Just evens out skin.
Answered by: Tink77
Date published: 2017-08-01

Since this is a primer, is it pretty dry on the skin? Also since it has zinc oxide, does it have a whitish cast?

Asked by: L Wauk
Yes and yes. I actually own this and I'm about a Mac NC 35-40. This leaves a horrible white cast and is way too dry for my dry skin. 
Answered by: MaryLa
Date published: 2018-02-13


Asked by: mlomama13
You can buy it now! Now sure how you were able to see this 3 days ago, I couldn't even see it yesterday in the site
Answered by: JC15
Date published: 2017-06-17

When is this ever going to be available again? I've been waiting at least two months to be notified of the product being back in stock and nothing, sorry Elf but I'm going to have to go with another product since I'm out almost out of my other primer.

Asked by: TrixyPixels
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