Beauty Shield SPF 50 Skin Shielding Primer

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#57077
Sale Price£14.50

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Beauty Shield SPF 50 Skin Shielding Primer
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Beauty Shield SPF 50 Skin Shielding Primer is rated 3.6 out of 5 by 44.
Rated 5 out of 5 by from In love ya'll Wasn't sure what to expect due to mixed reviews but am I ever glad I grabbed it. The light skin tint works for my fair/light skin. This is exactly what I need for light coverage/SPF for these upcoming summer months. I love the texture finish and citrus smell. I don't feel the tint is universal, they need some med-deeper shades for everyone to enjoy.
Date published: 2018-05-17
Rated 1 out of 5 by from what about fair skin and dark skin? what about fair skin and darker skin? very fair skin that burns easily especially needs sunscreen, yet this stuff is waaayyyy too dark for fair skin, much less very fair skin. makes no sense. if you want to venture into sun care you need to at least make stuff for very fair and fair skin. and a brown-skinned person wouldn't be able to wear it either if she wanted to. there's a lot of attention lately to shade ranges, so why did you do this?
Date published: 2018-05-11
Rated 1 out of 5 by from does not prime pores. pump is horrible I bought this primer because of the spf factor. Primer does not fill in pores. Pump broke 1/2 way thru. Product comes out where pump connects to tube
Date published: 2018-05-11
Rated 4 out of 5 by from I like it.... I've seen other reviews here from fair folk that really didn't like this. And, truly when I pumped out that first little pearl of product I thought it was going to be way too dark for my complexion. I don't know if maybe others have applied too much product, (as primers are NOT foundation, they are meant to be applied sparingly) or if they are fairer than my ivory tone, but I didn't have the problem I thought I would with the color, at least under foundation, I couldn't wear it alone as suggested on the packaging. It applied smoothly and evenly over my moisturizer (just a generic sensitive skin spf from the pharmacy) and left me with a nice base for my foundation. (E.L.F. flawless finish in Alabaster). So far it hasn't caused me to break out. (Though I wish E.L.F. would just remove "fragrance" from all their products. It's not necessary, and many are allergic or sensitive to it.) I like it, but i can see where other aren't thrilled by one lonely shade of generic beige.
Date published: 2018-04-30
Rated 2 out of 5 by from glue I am looking for something that has mineral sunscreen and does not fight my tinted moisturizer. Heard great reviews on this, so I tried this. I am a light/medium skin tone, and this is to light for me. It is also very sticky and not smoothing at all, it is very hard to blend out, and made me look like I had Elmers glue under my makeup. Had to wash it off.
Date published: 2018-04-22
Rated 2 out of 5 by from Shade range?!?!?!?!?!? I bought this products looking for a good primer but it is WAYYYY to light for me. It isn't even a sheer tint it's like a bb cream tint
Date published: 2018-04-19
Rated 5 out of 5 by from No more makeup! I truly recommend this product 100%. I’ve always thought that I rather invest in a healthy skin than tons of makeup. I bought these primer and it is wonderful, I don’t use makeup anymore I only use this primer and my powder and blush on top. I love it a have mix skin and I don’t feel oily at all. I love that I’m not wearing foundation anymore so I feel more natural but still have good coverage tat makes my skin look radiant while protecting it from the sun. It is heavier tha. All other elf primera so if you are looking for that same texture forget about it think of it like a bland of SPF, foundation and primer. My daily routine is washing face, using serum and then applying the primer. I hope these review helps.
Date published: 2018-04-17
Rated 2 out of 5 by from Would not buy again Although the price and spf coverage are great and i didn't mind the tint ... the product feels too thick to when pumping out and once on it felt cakey and made my face feel greasy/oily. Would not get it again or fully recommend.
Date published: 2018-04-17
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I am 53 years old, African American, my skin color, is the same as Will Smith wife, Jada Pickett smith. I have very oily skin. Is this primer good for me? Plus I have dark circle under my eye.

Asked by: BrownBooty
If you use it with foundation it might be okay, but there's a beige-y tint to it, so I think it'll leave a cast on your face. I have a light-medium skintone and it evens out my face perfectly, just to give you an idea!
Answered by: KellyAnn
Date published: 2018-01-10

The picture on the side throws me a bit...does it have a tint or is it transparent?

Asked by: ellam
Has a tint. But sheers out when you blend it in. It's a light beige I would say.
Answered by: Tink77
Date published: 2018-05-11

Is this primer only available online? I can't seem to find in at any stores in my area. Any info would be appreciated. Thanks!

Asked by: dogmum
It's an online exclusive like most of the Beauty Shield line, from what I can tell. So for now, it won't be in any stores.
Answered by: SpokenShep
Date published: 2017-07-26

What is the fragrance in this product?

Asked by: nyansky
Smells citrus to me.
Answered by: Tink77
Date published: 2017-12-26

Is this primer tinted or does it come off clear on the skin?

Asked by: kathrose
It has some color. I am very light and it sheered out on me. I did put my foundation over it and it was fine. It is a light beige color but mostly goes away. Just evens out skin.
Answered by: Tink77
Date published: 2017-08-01

Since this is a primer, is it pretty dry on the skin? Also since it has zinc oxide, does it have a whitish cast?

Asked by: L Wauk
Yes and yes. I actually own this and I'm about a Mac NC 35-40. This leaves a horrible white cast and is way too dry for my dry skin. 
Answered by: MaryLa
Date published: 2018-02-13

WHEN IS THIS LINE GOING ON SALE? 

Asked by: mlomama13
You can buy it now! Now sure how you were able to see this 3 days ago, I couldn't even see it yesterday in the site
Answered by: JC15
Date published: 2017-06-17

When is this ever going to be available again? I've been waiting at least two months to be notified of the product being back in stock and nothing, sorry Elf but I'm going to have to go with another product since I'm out almost out of my other primer.

Asked by: TrixyPixels
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