new!
C ThE BRIGHT WITH THIS TRIPLE THREAT.

Boost radiance.
Help even skin tone.
Reduce the look of dark spots.

GET BRIGHT ON IT
brand banner background image
All Makeup
EyesLipsFace
Brushes & Tools
brand banner background image
Explore e.l.f. SKIN
MoisturisersSunscreen
serums & treatments

New arrivals

Jumbo power grip primer title
New Jumbo Power grip primer

Size up on your fave primer named by the e.l.f.ies, for the e.l.f.ies.

GO JUMBO
New Jumbo Power grip primer
e.l.f. Clean
Vegan
Cruelty Free
Fair Trade Certified™
e.l.f. Clean
Vegan
Cruelty Free
Fair Trade Certified™
e.l.f. Clean
Vegan
Cruelty Free
Fair Trade Certified™
e.l.f. Clean
Vegan
Cruelty Free
Fair Trade Certified™
e.l.f. Clean
Vegan
Cruelty Free
Fair Trade Certified™
e.l.f. Clean
Vegan
Cruelty Free
Fair Trade Certified™
e.l.f. Clean
Vegan
Cruelty Free
Fair Trade Certified™
Astrid wears 1 Fair NeutralAstrid wears 1 Fair Neutral
Feyi wears 13 Deep NeutralFeyi wears 13 Deep Neutral
Anat wears 7 Medium WarmAnat wears 7 Medium Warm
Mari wears 16 Rich CoolMari wears 16 Rich Cool
new!
new! halo glow skin tint SPF 50, the do-it-all skin tint worth every e.l.f.ing cent.

Light buildable coverage.
Hydrating & brightening ingredients.
Mineral SPF 50.

SAY HALO

You may also love

Alexa wears Incredi-curl Mascara in Pitch BlackAlexa wears Incredi-curl Mascara in Pitch Black
Shikin wears Smoky Kohl Eyeliner in Black VelvetShikin wears Smoky Kohl Eyeliner in Black Velvet
Erin wears Bite-Size Eyeshadow in Cold BrewErin wears Bite-Size Eyeshadow in Cold Brew
Badge
your new tr-eye-fecta

Amplified lashes. Sultry, smoky liner.
Richly pigmented shades. Serve all 3 for £15.

Shop Now

welcome to the beauty verse

Get instant access right here and wow. Where everyone can own their beauty, without compromise.

#elfingamazing