Shop by Category

the proof is
in the putty

“Pores what?!?! No pores to be seen + my makeup still looked fabulous!” -Sherri3235

Discover the hype

e.l.f. points = £

Now your reward points turn into £ off.
Can we hear an “e.l.f. yeah”?

Join e.l.f. beauty squad

welcome to the

Get instant access right here and wow.
Where everyone can own their beauty, without compromise.


100% vegan. cruelty-free.