Is Soft Glam Cream Blush vegan and cruelty free?

Yes, Soft Glam Cream Blush is 100% vegan and double-certified cruelty-free by Leaping Bunny & PETA.

What is the difference between a cream or liquid blush and a powder blush?

A cream blush like Soft Glam Cream Blush is a buildable, blendable effortless formula that melts into skin for a natural diffused blush. It can be used with a brush, sponge or fingers for easy application. A powder blush should typically be used with a brush and can be used on most skin types, especially oily or combination skin for a look that can be built up for intensity and set. Compared to powder blush, cream formulas are easier to blend, look less dry and often give a dewy or satin finish.

Is cream blush good for mature skin with fine lines and wrinkles?

Soft Glam Cream Blush is great for all skin types, especially more mature or dry skin types. This creamy formula melts into skin for a diffused, natural-looking flush of colour. This formula is packed with ingredients like shea butter and sunflower seed oil that provide moisturising and nourishing benefits.

Is Soft Glam Cream Blush good for oily or dry skin?

Soft Glam Cream Blush is great for combo, dry or oily skin types. This creamy formula melts into skin for a diffused, natural-looking flush of colour. This formula is packed with ingredients like nourishing shea butter and sunflower seed oil. Pro-tip for oily skin, set the blush with a setting powder to lock-in the look.

How long does Soft Glam Cream Blush last? Does cream blush fade or move throughout the day?

Soft Glam Cream Blush provides long-lasting wear. To extend your makeup wear, be sure to wear a makeup primer before beginning your routine and finish your look with a setting powder or setting spray for long-lasting makeup wear.

How do I use Soft Glam Cream Blush for a natural makeup look?

To achieve a natural makeup look, glide Soft Glam Cream Blush onto the cheeks, blending and building for the desired intensity. This blush delivers a diffused, natural flush of colour and can be used with foundation and concealer for a full glam look or as well as a no makeup look.

How pigmented is a cream blush?

Soft Glam Cream Blush is a creamy, buildable blush. You can start with a light wash of colour for a natural flush or layer it on with intensity for a bold pop of color.

How does this compare to high-end cream blushes?

Soft Glam Cream Blush delivers an effortless formula that melts into skin for a diffused natural-looking flush. Infused with skincare ingredients like shea butter and sunflower seed oil, this formula helps nourish and moisturise. With 7 unique shades all shade-matched on packaging, pick the pop of colour that best fits your desired look.

Do you use setting powder before or after cream blush? What makeup brush should I use to apply Soft Glam Cream Blush?

Apply your Soft Glam Cream Blush after applying your primer, Soft Glam Satin Foundation, Concealer and Cream Bronzer. Blend the Blush into skin using Cream Blush & Bronzer Duo Brush. Follow with lightly dusting setting powder or finishing powder to finish your look.

How do I choose the right shade of cream blush for my skin tone?

Choosing the right shade of Soft Glam Cream Blush is mostly about personal preference. To help guide your selection, you can choose a blush shade by matching your skin undertone (warm = peach, apricot, terracotta; cool = pink, rose, berry; neutral = most shades) and your skin depth (fair = soft peach/pink; medium = peachy-pink/rose; olive/tan = apricot/terracotta; deep = berry/plum/brick)

Soft Glam Cream Blush Shade Swatch - Plum Coloured Blush

Three women with different skin tones wearing Plum Intended Cream Blush

Soft Glam Cream Blush arm swatch on different skin tones

Before and After Applying Plum Intended Soft Glam Cream Blush

Soft Glam Cream Blush Nourishing and Moisturizing Ingredients: 2% Shea Butter & 1% Sunflower Seed Oil

7 Soft Glam Cream Blush Shades to Choose From

How To Apply Soft Glam Cream Blush and Bronzer in 3 Steps

Pair the Soft Glam Cream Blush with the Cream Bronzer and Duo Brush

Close-up of a woman applying Soft Glam Cream Blush and Soft Glam Cream Bronzer

e.l.f. Soft Glam Cream Plum Intended Blush Stick

Soft Glam Cream Blush product packaging, back view

Soft Glam Cream Blush

£7

A buttery cream plum blush stick infused with 2% shea butter and 1% sunflower seed oil that glides on smooth and melts into skin for an e.l.f.fortless flush with a dreamy satin finish.

One-time Purchase

£7

Why you'll love it:

Cream blush stick for an e.l.f.fortless, long-lasting, natural looking flush
Creamy formula glides on smooth & melts into skin
Buildable & blendable pigment with a soft, diffused finish
Portable blush stick with twist-up design for easy application on the go
e.l.f.ism: Available in a range of 7 e.l.f.ing gorgeous shades
OMG value: just £7!

Key ingredients:

2% shea butter: helps moisturise skin
1% sunflower seed oil: helps nourish skin

You'll want to stick around for this: Glide on these buildable, easy-to-use, creamy blush stick for a flushed pop of colour. Infused with 2% moisturising shea butter and 1% nourishing sunflower seed oil, the buttery smooth formula melts into skin for a diffused satin finish.

SKU: 82267

e.l.f. on you

Creamy

Natural-Looking

Buildable

Long-lasting wear

Satin Finish

Soft Glam Cream Blush

£7

A buttery cream plum blush stick infused with 2% shea butter and 1% sunflower seed oil that glides on smooth and melts into skin for an e.l.f.fortless flush with a dreamy satin finish.

One-time Purchase

£7

100% Vegan

Cruelty-free

Fair Trade

Why you'll love it:

Cream blush stick for an e.l.f.fortless, long-lasting, natural looking flush
Creamy formula glides on smooth & melts into skin
Buildable & blendable pigment with a soft, diffused finish
Portable blush stick with twist-up design for easy application on the go
e.l.f.ism: Available in a range of 7 e.l.f.ing gorgeous shades
OMG value: just £7!

Key ingredients:

2% shea butter: helps moisturise skin
1% sunflower seed oil: helps nourish skin

SKU: 82267

Soft Glam Cream Blush

£7

A buttery cream plum blush stick infused with 2% shea butter and 1% sunflower seed oil that glides on smooth and melts into skin for an e.l.f.fortless flush with a dreamy satin finish.

One-time Purchase

£7

Why you'll love it:

Cream blush stick for an e.l.f.fortless, long-lasting, natural looking flush
Creamy formula glides on smooth & melts into skin
Buildable & blendable pigment with a soft, diffused finish
Portable blush stick with twist-up design for easy application on the go
e.l.f.ism: Available in a range of 7 e.l.f.ing gorgeous shades
OMG value: just £7!

Key ingredients:

2% shea butter: helps moisturise skin
1% sunflower seed oil: helps nourish skin

SKU: 82267