#1 Primers
in America*

Skin care, highlighters
& mists that kill it.

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Poreless
Face Primer $6

  • Benefit: Fills Pores/Lines
  • Texture: Blurring
  • Finish: Matte
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Poreless Face Primer
Poreless Face Primer
This replaces my $65 primer. I love it and the price makes it a steal. - Marty

Mineral Infused
Face Primer $6

  • Benefit: Combats Oil/Dryness
  • Texture: Silky
  • Finish: Natural Matte
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Mineral Infused Face Primer
Mineral Infused Face Primer
It felt like I was rubbing a million bucks into my skin. This stuff works wonders. - Calista

Hydrating
Face Primer $6

  • Benefit: Smoothes & Hydrates
  • Texture: Creamy
  • Finish: Natural Matte
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Hydrating Face Primer
Hydrating Face Primer
...this primer is a secret weapon that can fight that battle and win. - pixietrixie
As someone with dry skin this is heaven sent! - SuziQ

Tone Adjusting
Face Primer $6

  • Benefit: Fights Appearance of Redness/Blemishes
  • Texture: Silky
  • Finish: Natural Matte
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Tone Adjusting Face Primer
Tone Adjusting Face Primer
It’s a miracle worker I and recommend this to anyone… - jennaaa

Illuminating
Face Primer $6

  • Benefit: Radiant Glow/Subtle Shimmer
  • Texture: Silky
  • Finish: Illuminated
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Illuminating Face Primer
Illuminating Face Primer
...my skin actually looked smoother, airbrushed, and even BEFORE I put on a lick of foundation. - cake211

Brightening Lavender
Face Primer $6

  • Benefit: Brightens/Color Corrects Yellowness
  • Texture: Smooth
  • Finish: Natural Matte
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Brightening Lavender Face Primer
Brightening Lavender Face Primer
It’s probably the best primer I've ever used. - Anonymous254

Blemish Control
Face Primer $6

  • Benefit: Helps Control Breakouts with Repeated Use
  • Texture: Smooth
  • Finish: Matte
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Blemish Control Face Primer
Blemish Control Face Primer
This is great. I've definitely been having less breakouts since I started using this. - kittykittykola

Prep & Glimmer
Face Primer $8

  • Benefit: Hydrates/Glimmer
  • Texture: Smooth
  • Finish: Glimmer
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Prep & Shimmer Face Primer
Prep & Shimmer Face Primer
…it has an added shimmer which helps make my dry skin look more dewy. @kdee

Prep & Blur
Face Primer $8

  • Benefit: Smooths/Fills Pores
  • Texture: Blurring
  • Finish: Matte
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Prep & Blur Face Primer
Prep & Blur Face Primer
Works well at blurring the pores on my nose & helps blur fine lines around my eyes. @kdee

Prep & Hydrate
Face Primer $8

  • Benefit: Instantly Moisturises
  • Texture: Smooth
  • Finish: Natural Dewy
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Prep & Blur Face Primer
Prep & Blur Face Primer
This product is so moisturizing and smoothing that my skin stays dewy and glowing all day with NO flaking. - Zeeee

Illuminating
Primer Mist $8

  • Benefit: Creates an Instant Glow
  • Texture: Mist
  • Finish: Illuminated
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Prep & Blur Face Primer
Prep & Blur Face Primer
I apply it under my foundation and it gives my face a soft, subtle luminosity. @emtee

Oil Control
Primer Mist $8

  • Benefit: Cuts Oil & Bans Shine
  • Texture: Mist
  • Finish: Matte
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Prep & Blur Face Primer
Prep & Blur Face Primer
The best thing e.l.f. has ever made... @UniqueC
#1 primers in America
*Nielsen U.S. xAOC, primer segment unit sales, 52 wks ended 07.14.18

1 [e.l.f.] primer is sold every 6 seconds
*Average unit sales rate calculation based on Nielsen U.S. xAOC, primer segment unit sales, 52 wks ended 07.14.18

#1 brushes in America
*Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18

1 [e.l.f.] brush is sold every 2 seconds
*Average unit sales rate calculation based on Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18