Luminous Putty Primer

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Luminous Putty Face Primer
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Putty Primers are the #1 mass primer in America.*

Our best-selling face primer goes luminous! This primer delivers a soft, radiant base for your makeup application.

What we love:

  • Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
  • Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect.
  • The ultimate grip on makeup.

Which Putty Face Primer is perfect for you?

  • Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion.
  • Poreless Putty Primer- Perfect for those who want a poreless, flawless finish.
  • Matte Putty Primer – Perfect for those who want a shine-free matte complexion.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

#85910

How To Use

  • Apply a thin, even amount of face primer to moisturized skin prior to makeup application.
  • Allow to set for 30 seconds before applying foundation.

Pro tip: Use the Putty Primer Applicator for easy and hygienic putty primer application. Apply primer to eyelids prior to eyeshadow application to lock your eyeshadow in place.

Ingredients

Putty Primers are the #1 mass primer in America.*

Our best-selling face primer goes luminous! This primer delivers a soft, radiant base for your makeup application.

What we love:

  • Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
  • Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect.
  • The ultimate grip on makeup.

Which Putty Face Primer is perfect for you?

  • Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion.
  • Poreless Putty Primer- Perfect for those who want a poreless, flawless finish.
  • Matte Putty Primer – Perfect for those who want a shine-free matte complexion.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

#85910
  • Apply a thin, even amount of face primer to moisturized skin prior to makeup application.
  • Allow to set for 30 seconds before applying foundation.

Pro tip: Use the Putty Primer Applicator for easy and hygienic putty primer application. Apply primer to eyelids prior to eyeshadow application to lock your eyeshadow in place.

Cruelty free and vegan

new!

luminous putty primer

Infused with hyaluronic acid and collagen, the skin-brightening formula helps blur the appearance of pores while delivering a plumping effect.

Luminous Putty Primer is rated 4.4 out of 5 by 87.
Rated 5 out of 5 by from Great Product The shininess is perfectly subtle and provides a natural looking glow.
Date published: 2022-01-15
Rated 5 out of 5 by from A must have in any make up kit I received this primer as a free gift with purchase. I decided to give it a try while getting ready for a nice evening out. I knew the lighting would be bring but this primer caught the smallest bits of light and made my lightly shimmer. I love this!!! It's a for sure must have.
Date published: 2022-01-08
Rated 5 out of 5 by from Flawless I am in love with this product! I have never had my skin look so flawless, it's like I have no pores at all!
Date published: 2022-01-01
Rated 5 out of 5 by from One of my fave primers Let me start by saying I absolutely love elf as a brand. I have combo skin but I more oily than dry, but I love the way this primer makes my skin glow. 10/10 Insta: Keepingupwithe._ YT channel: Keepingupwithe
Date published: 2021-12-31
Rated 5 out of 5 by from Very luminous I used this completely over about 8 months and it was a nice canvas for makeup, pore filling, and great luminosity.
Date published: 2021-12-16
Rated 5 out of 5 by from Got a tip for you powder foundation gals!! Try this primer underneath your powder foundation!! If it's too matte...this brightens it right up. Also keeps it from caking. I have very dry skin, and because of this incredible primer, I can now use my MAC studio fix powder foundation and it looks incredible! Oh and I'm 57 years old! Just an awesome tip for you younger and older gals!
Date published: 2021-12-11
Rated 4 out of 5 by from Glides on and shimmers Feels ace on my skin and CC cream on top is a cracking combination
Date published: 2021-12-02
Rated 5 out of 5 by from smooth like butter i was surprised by how much shimmer it has & thought it was too much but once i put on my whole makeup routine i swear it was so smooth & pretty! the shimmer does get all over your hands if you don't use the putty tool but that's the only con!
Date published: 2021-12-01
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Is this primer Non comedogenic?

Asked by: Nruiz
While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination of an ingredient and outside factors. Because we cannot predict how everyone may react, we do not claim that our products are entirely non-comedogenic.
Answered by: the elf team
Date published: 2022-01-06

Do we use this primer in oil skin

Asked by: AlishbaSyed
We suggest the Luminous Primer for Dry/Combination Skin. Please click on the chart on any of the Putty Primer product pages for more information on which to choose for your skin type. We also recommend using several of the putty primers on different areas of your face if you have combination skin.
Answered by: the elf team
Date published: 2021-10-28

what is the best primer, and foundation for wrinkles?

Asked by: Noreen O
I have dry mature skin so I need the luminous putty primer 
Answered by: Blondie52
Date published: 2021-06-26

Since it's a radiant primer does it contain shimmer of any kind?

Asked by: Koxley
I would say it has a little shimmer in it, but just a tiny bit, not quite as shimmery as an eye shadow. It has just enough to catch the light.
Answered by: HollyBee
Date published: 2020-10-08

Does the Luminous Putty Primer fill pores as well as the Original Poreless Putty Primer? (Since there isn't 'poreless' in the name I wondered) Thank You LOVE ELF PRODUCTS!

Asked by: Sassyfras101
The Luminous Primer adds radiance and glow along with helping to grip your makeup to last all day. You may also combine them to target different areas of your face.
Answered by: the elf team
Date published: 2020-12-14

There’s collagen in this product..NOT VEGAN! Just thought I should warn any other vegans out there. It’s funny they market themselves as 100% vegan brand. That’s totally false advertisement.

Asked by: nborg
Please note that our vegan collagen is produced by fermentation using yeast. We indeed are a 100% vegan brand.
Answered by: the elf team
Date published: 2021-05-28

Can you also use it as eye shadow base too or is it better the eye putty primer as base??

Asked by: ChristyTe
You may use this as a shadow base, however we do recommend the Putty Eye Primer specifically for eyes.
Answered by: the elf team
Date published: 2020-07-06

Is this primer oil free?

Asked by: seanm2
This does not contain oil.
Answered by: the elf team
Date published: 2020-05-12
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