Luminous Putty Primer

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Our best-selling primer goes luminous! This primer delivers a soft, radiant base for your makeup application.

What we love:

  • Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
  • Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect.
  • The ultimate grip on makeup.

Which Putty Primer is perfect for you?

  • Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion.
  • Poreless Putty Primer- Perfect for those who want a poreless, flawless finish.
  • Matte Putty Primer – Perfect for those who want a shine-free matte complexion.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

#85910

How To Use

  • Apply a thin, even amount to moisturized skin prior to makeup application.
  • Allow to set for 30 seconds before applying foundation.

Pro tip: Use the Putty Primer Applicator for easy and hygienic putty primer application. Apply primer to eyelids prior to eyeshadow application to lock your eyeshadow in place.

Ingredients

Net. wt. 0.74 oz. (21g)

Water (Aqua), Cyclopentasiloxane, Ceresin, Dimethicone, Glycerin, Hydrogenated Polyisobutene, HDI/Trimethylol Hexyllactone Crosspolymer, Polymethylsilsesquioxane, Propylene Glycol, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(trimethylsiloxy)silylethyl Dimethicone, Sodium Chloride, Squalane, Sodium Hyaluronate, Soluble Collagen, Dimethicone/PEG-10/15 Crosspolymer, Dimethicone Crosspolymer, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Silica, Oryza Sativa (Rice) Bran Wax, Tin Oxide, Triethoxycaprylylsilane MAY CONTAIN: Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492)

Our best-selling primer goes luminous! This primer delivers a soft, radiant base for your makeup application.

What we love:

  • Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
  • Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect.
  • The ultimate grip on makeup.

Which Putty Primer is perfect for you?

  • Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion.
  • Poreless Putty Primer- Perfect for those who want a poreless, flawless finish.
  • Matte Putty Primer – Perfect for those who want a shine-free matte complexion.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

#85910
  • Apply a thin, even amount to moisturized skin prior to makeup application.
  • Allow to set for 30 seconds before applying foundation.

Pro tip: Use the Putty Primer Applicator for easy and hygienic putty primer application. Apply primer to eyelids prior to eyeshadow application to lock your eyeshadow in place.

Net. wt. 0.74 oz. (21g)

Water (Aqua), Cyclopentasiloxane, Ceresin, Dimethicone, Glycerin, Hydrogenated Polyisobutene, HDI/Trimethylol Hexyllactone Crosspolymer, Polymethylsilsesquioxane, Propylene Glycol, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(trimethylsiloxy)silylethyl Dimethicone, Sodium Chloride, Squalane, Sodium Hyaluronate, Soluble Collagen, Dimethicone/PEG-10/15 Crosspolymer, Dimethicone Crosspolymer, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Silica, Oryza Sativa (Rice) Bran Wax, Tin Oxide, Triethoxycaprylylsilane MAY CONTAIN: Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492)

Cruelty free and vegan

new!

luminous putty primer

Infused with hyaluronic acid and collagen, the skin-brightening formula helps blur the appearance of pores while delivering a plumping effect.

Luminous Putty Primer is rated 4.2 out of 5 by 48.
Rated 5 out of 5 by from Yes m'am! Provides an everyday luminosity that I love. Sheers out and there is minimal effect to skin tone. Yes, there is glitter in it. But you can't see it unless you get within like 6 inches of a mirror, and doesn't appear obvious even under sheer foundation, and doesn't make it hard to take off at the end of the day. Glitter is part of the glow so I'm not mad
Date published: 2020-11-25
Rated 1 out of 5 by from What’s the hype ! Unlike most of elf products I Don’t like this product , it goes on Griddy and seems to do absolutely nothing no shine no hold it even seems as though it make my makeup look patchy
Date published: 2020-11-10
Rated 4 out of 5 by from Great product, but. New to the primer game. It works great, especially for my all day eye shadow and avoiding the greasy creases mid day. BUT I am disappointed with the amount of glitter (for lack of a better word). It does give a nice shimmer for date night or special occasion, but as a working mother I don't want to have the look of shimmer/glitter in the office. Quality and coverage is amazing, so I am here to order one of the other putty primers. For the eyes I'm good with the luminous aspect, but for the face I will try another.
Date published: 2020-10-20
Rated 5 out of 5 by from Love the subtle glow! I wasn’t sure about the shimmer at first, but it looks great under foundation. It also makes my matte bb cream look glowy but with a matte finish.
Date published: 2020-10-16
Rated 1 out of 5 by from Glitter?!? I always use the poreless putty primer, but unfortunately when I went to the store to stock up, they were out. I decided to try the luminous putty primer since I have some dry bits anyways and figured it would help. This primer is literal glitter. WHY would you do that?! I did one swipe on my hand and said there’s no way I’m putting that on my face.
Date published: 2020-10-11
Rated 4 out of 5 by from I like it! I bought this product not too long ago and I am really enjoying it! It has a soft texture and it shimmers! I typically have a combination of dry/oily skin but this does not make my face feel oily at all!
Date published: 2020-09-24
Rated 4 out of 5 by from Great! But not awesome! This putty primer is great and is very thick and creamy and won’t dry you out but it is very luminous as in there is lots of shimmer
Date published: 2020-09-04
Rated 5 out of 5 by from Love this primer This primer not only works, but give my skin a dewy glow that I love. My makeup stays where it needs to.
Date published: 2020-08-26
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Since it's a radiant primer does it contain shimmer of any kind?

Asked by: Koxley
I would say it has a little shimmer in it, but just a tiny bit, not quite as shimmery as an eye shadow. It has just enough to catch the light.
Answered by: HollyBee
Date published: 2020-10-08

Does the Luminous Putty Primer fill pores as well as the Original Poreless Putty Primer? (Since there isn't 'poreless' in the name I wondered) Thank You LOVE ELF PRODUCTS!

Asked by: Sassyfras101
The Luminous Primer adds radiance and glow along with helping to grip your makeup to last all day. You may also combine them to target different areas of your face.
Answered by: the elf team
Date published: 2020-09-24

There’s collagen in this product..NOT VEGAN! Just thought I should warn any other vegans out there. It’s funny they market themselves as 100% vegan brand. That’s totally false advertisement.

Asked by: nborg
Please note that our vegan collagen is produced by fermentation using yeast. We indeed are a 100% vegan brand.
Answered by: the elf team
Date published: 2020-08-31

Can you also use it as eye shadow base too or is it better the eye putty primer as base??

Asked by: ChristyTe
You may use this as a shadow base, however we do recommend the Putty Eye Primer specifically for eyes.
Answered by: the elf team
Date published: 2020-07-06

Is this primer oil free?

Asked by: seanm2
This does not contain oil.
Answered by: the elf team
Date published: 2020-05-12

If I have dry skin can I use the Primer?

Asked by: susan77
Yes, we love this for dry skin.
Answered by: the elf team
Date published: 2020-03-19

Can you wear it by itself? Or do you have to wear it with makeup? 

Asked by: Daynah k
You may choose to wear the primer alone without additional products, if you prefer.
Answered by: the elf team
Date published: 2020-05-03

What is the best way to apply the putty primer, with your fingers or a brush?

Asked by: MarLo
We recommend application with your fingers. The warmth of your fingers helps to apply.
Answered by: the elf team
Date published: 2020-02-17
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