Wow Brow Gel

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Sale Price £4.50

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Wow Brow Gel,

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Get full, voluminous-looking brows with this buildable, fiber-infused brow gel. This wax-gel hybrid formula adheres to brow hairs and brushes them into place while depositing hair-like fibers for fuller-looking brows that WOW!

#200178

How To Use

  • Apply gel alone or as a top coat over brow powder or pencil.
  • Start from the inner corner and follow the arch working in upward strokes.
  • Use with the Ultra Precise Brow Pencil to perfect your brow look!

Ingredients

Net. Wt. 0.12 oz. (3.5g)

Taupe: Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13, Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Sodium Glycerophosphate, Caprylyl Glycol, Ethylhexylglycerin, Polysorbate 20, Alumina MAY CONTAIN: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)

Neutral Brown: Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Mica, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13 Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Caprylyl Glycol, Ethylhexylglycerin, Sodium Glycerophosphate, Polysorbate 20 MAY CONTAIN: Iron Oxides (CI 77491, CI 77492, CI 77499)

Deep Brown: Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, Mica, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13, Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Caprylyl Glycol, Ethylhexylglycerin, Sodium Glycerophosphate, Polysorbate 20 MAY CONTAIN: Iron Oxides (CI 77491, CI 77492, CI 77499)

Get full, voluminous-looking brows with this buildable, fiber-infused brow gel. This wax-gel hybrid formula adheres to brow hairs and brushes them into place while depositing hair-like fibers for fuller-looking brows that WOW!

#200178
  • Apply gel alone or as a top coat over brow powder or pencil.
  • Start from the inner corner and follow the arch working in upward strokes.
  • Use with the Ultra Precise Brow Pencil to perfect your brow look!

Net. Wt. 0.12 oz. (3.5g)

Taupe: Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13, Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Sodium Glycerophosphate, Caprylyl Glycol, Ethylhexylglycerin, Polysorbate 20, Alumina MAY CONTAIN: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)

Neutral Brown: Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Mica, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13 Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Caprylyl Glycol, Ethylhexylglycerin, Sodium Glycerophosphate, Polysorbate 20 MAY CONTAIN: Iron Oxides (CI 77491, CI 77492, CI 77499)

Deep Brown: Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, Mica, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13, Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Caprylyl Glycol, Ethylhexylglycerin, Sodium Glycerophosphate, Polysorbate 20 MAY CONTAIN: Iron Oxides (CI 77491, CI 77492, CI 77499)

Cruelty free and vegan
Wow Brow Gel is rated 4.4 out of 5 by 74.
Rated 4 out of 5 by from Works great but... It's one of those elf products that has a really tiny amount in the tube. Otherwise gives me perfect fluffy brows
Date published: 2020-02-19
Rated 4 out of 5 by from Good product The black is a great color for darker brunette hair. Makes my brows look fuller and shapes them nicely. Doesnt lock hairs strongly though. Also much smaller than I thought it'd be
Date published: 2020-02-05
Rated 4 out of 5 by from Great product, ridiculously small size I love this product! As an aging blonde, my brows have been turning invisible as I age and this "mascara" for he brows is perfect without giving the crayon brows that are so popular now, this give a very natrual look and the neutral brown mathes perfectly. My only complait is the ridiculously tiny size. Why on earth is this tup to small? People have a lot move brow area to cover than they do lashes, this shoudl be at least the size of a normal mascara tube.
Date published: 2020-01-25
Rated 5 out of 5 by from The best I've tried I've tried Boy Brow, Brow Boss, and ardell fiber brow gel. This one is the easiest to work with. It doesn't flake, doesn't clump eyebrow together, stays soft while giving hold, and comes in black. I would get it again, but I wish the black shade was sold in stores.
Date published: 2020-01-11
Rated 3 out of 5 by from Easy to use It’s a good product for quick makeup days. Sometimes too much comes out and I end up with one wet spot on my brow.
Date published: 2019-12-22
Rated 4 out of 5 by from Great for the price I had a brow gel from ULTA as a gift. However, it's a bit too light. Brunette is a great dupe for their dark brown color at half the price. It fills in my brows and makes them look wonderful. My only complaint is that you an feel it on and takes a bit to dry but is still worth it.
Date published: 2019-11-28
Rated 5 out of 5 by from THE BEST I usually didn't do anything for my eyebrows 'cause they're okay, but this product change my life. I love it, I use this every day and I just repurchase.
Date published: 2019-11-13
Rated 5 out of 5 by from Perfect for that effortless, natural look I have always been scared to use brow products because I have naturally very thick brows and most products are way too harsh and impossible to use without creating that 'caterpillar' eyebrow look. This is the first product I have tried (and also the cheapest!) that gives me the results I am looking for. The natural brown colour is the perfect shade for me, and the formula is lightweight but still fills in my brows so they look effortless and natural. You don't even need to use any other brow products, I just put this on and then brush out my eyebrows gently with a spoolie, also from E.F.L. actually! I haven't noticed any smudging so far either, but you could always top it off with a clear gel if you want to have that extra level of security. You really can't go wrong with this cheap, vegan + cruelty free option!
Date published: 2019-11-10
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Is this more like eyebrow gel to keep your brow hairs in place or more like like brow gel to fill in your brows?

Asked by: Nia37
This does both - it deposits hair-like fibers to add fullness to your brows and also keeps them in place.
Answered by: the elf team
Date published: 2020-02-24

Are you going to make a blonde shade? I can never find true blonde shades as a natural blonde and  The taupe shade is way too dark for me

Asked by: Bking
We will forward your suggestion to our innovation team. Please note that we do have Blonde available in our Instant Lift Brow Pencil, and Ultra Precise Brow Pencil
Answered by: the elf team
Date published: 2019-10-07

Is this similar to the Milani easy brow tinted fiber gel? I've been in need of a new brow product of this kind since they discontinued it.

Asked by: brit107
We apologize, we do not prefer to compare our products to other brands, however we think this is an awesome product and suggest you give it a try.
Answered by: elfcareteam
Date published: 2019-09-10

I hope this product for eye brow is good for me?  I only have half eyebrow hair.

Asked by: Karen40c01
This product is great to use either alone or over a pencil if you want more definition.
Answered by: elfcareteam
Date published: 2019-09-10

Would this product work for overplucked brows...filling in empty areas?

Asked by: Janetine
We would suggest using a pencil to fill in first and then apply Wow Brow.
Answered by: the elf team
Date published: 2019-08-19

How long does the gel last? Is it waterproof?

Asked by: KMC92
The Wow Brow Gel is not waterproof, however it is long lasting.
Answered by: the elf team
Date published: 2019-06-05

What is the best colour for greying eyebrows, but not too dark.

Asked by: Maryb
We suggest that you check the swatches and use the product that best matches your original eye brow shade.
Answered by: the elf team
Date published: 2019-02-16
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