Lash 'N Roll® Mascara
A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.
100% Vegan
Cruelty-free
Fair TradeWhy you'll love it:
- Gives your lashes maximum curl and lift
- Double-sided and curved silicone brush works to separate, lift, and curl each lash
- Smudge- and flake-resistant formula
- Vegan and cruelty-free
Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
Proudly vegan, e.l.f. stands with every eye, lip, face, paw and fin.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. clean means we go above and beyond EU Cosmetic Regulation and FDA requirements by voluntarily removing more than the required 2,500+ ingredients.
Black: Water (Aqua), Paraffin, PVP, Euphorbia Cerifera (Candelilla) Wax, Caprylic/Capric Triglyceride, Cetearyl Alcohol, Ozokerite, Nylon-66, Palmitic Acid, Glyceryl Stearate, PEG-100 Stearate, Stearic Acid, Triacontanyl PVP, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Tocopheryl Acetate (Ve), Caprylyl Glycol, Phenoxyethanol, Aminomethyl Propanol, Ethylhexylglycerin, Panthenol, Butylene Glycol, Ceteareth-25, Xanthan Gum, Silica, Kaolin. May contain DC Black 2 (CI 77266)(nano), Ultramarines (CI 77007)
Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to Apply Lash ‘N Roll Curling Mascara
- Start at the base for maximum lift. Place the e.l.f. Lash ‘N Roll Curling Mascara brush at the root of lashes and wiggle in a zig-zag motion from root-to-tip. This helps evenly coat lashes while lifting, defining, and separating.
- Use the brush to define and separate. Use the curved brush to hug the lash line, then comb through with the longer bristles to separate and evenly coat each lash for a more defined, eye-opening effect.
- Layer while lashes are still soft. Apply two coats of mascara for ideal curl and lift without weighing your lashes down.
- Focus on outer lashes for added lift. Add an extra coat to the outer corners to enhance lift and create a more lifted, elongated look.
PRO TIP: Apply e.l.f. Lash ‘N Roll Curling Mascara as the final step in your eye makeup routine, after eyeshadow and eyeliner.
FAQ
Yes! e.l.f. Lash 'N Roll Curling Mascara is 100% vegan and double-certified cruelty-free by Leaping Bunny & PETA.
Lash ‘N Roll Curling Mascara is designed to give lashes maximum curl and lift. The curved brush helps create an eye-opening effect, with no lash curler necessary.
Curling mascaras like focus on lifting and curling lashes. Lengthening mascaras enhance the look of lash length, while volumising mascaras build fullness.
Lash ‘N Roll Curling Mascara features a long-lasting, smudge- and flake-resistant formula designed to keep lashes looking lifted.
e.l.f. Lash ‘N Roll Curling Mascara is a great option for straight or downward-pointing lashes, helping to lift and curl for a more open look. It also helps define and separate shorter or sparser lashes.
Lash ‘N Roll Curling Mascara features a unique double-sided, curved silicone brush designed to hug the lash line and lift, separate, and curl each lash. Short bristles load product, while longer bristles help separate and define.
Start at the base of lashes and wiggle the brush upward to lift and separate. Use the curved side to hug the lash line, then comb through with the longer bristles for even definition. Apply additional coats while lashes are still soft to build lift without clumping.
Yes, apply Lash ‘N Roll Curling Mascara first to lift and curl, then layer a tubing formula like e.l.f. Lash Xtndr Mascara on top to add length and define your look.
Use a makeup cleansing balm like our Holy Hydration! Makeup Melting Cleansing Balm to gently break down the mascara formula, then rinse or wipe away. This helps remove mascara effectively while being gentle on lashes.
