Illuminating Face Primer

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Sale Price £9.00
Silky face makeup primer for a luminous glow

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Same formula, new look!

This Illuminating Primer is ideal for creating a radiant glow with subtle shimmer. The weightless silky formula is great for all skin types. This primer fills in fine lines and refines your complexion. Prime and let dry to enjoy makeup that blends smoothly and lasts all day!

#83404

How To Use

Apply to clean skin prior to makeup application to prep skin. Use a small amount and blend evenly on your face. 

Ingredients

Same formula, new look!

This Illuminating Primer is ideal for creating a radiant glow with subtle shimmer. The weightless silky formula is great for all skin types. This primer fills in fine lines and refines your complexion. Prime and let dry to enjoy makeup that blends smoothly and lasts all day!

#83404

Apply to clean skin prior to makeup application to prep skin. Use a small amount and blend evenly on your face. 

Cruelty free and vegan
Illuminating Face Primer is rated 3.5 out of 5 by 83.
Rated 2 out of 5 by from just ok I had bought this for my graduation day because I wanted a super glowy look, but it had a weird kind of waxy and silicone texture that was really unpleasant...it felt like it was pilling under my makeup and it had a really weird finish, more sparkles than glowy or illuminating
Date published: 2022-05-03
Rated 5 out of 5 by from Bring those shades I wanted something to wear under my foundation to give me a glowy look. I found it in this product but the beauty of it is it does not make my face greasy throughout the day. With a tan face I would wear it on its own to give me a nice sun kissed look.
Date published: 2022-04-09
Rated 5 out of 5 by from Great Product I was never a big makeup person but decided to try this out, and so glad I did. I love how lightweight it feels, and the glow it gives my face.
Date published: 2022-04-06
Rated 5 out of 5 by from It was my first primer and I like it I had only used foundation before this product but with mask-wearing I had to stop wearing foundation. I used this instead for a subtle glow that wouldn't come off on masks and liked it. I bought pricier satin foundation after this one and liked it less.
Date published: 2022-03-13
Rated 1 out of 5 by from Gllittery, not glowy I purchased this some months ago, looking for a primer to prep for makeup while giving my dull, lackluster winter skin a "lit-from-within" glow. From the description and images, I thought Illuminating Face Primer would do the job. However, when I first tried it, it made me look like I had yellow-gold glitter all over my face. I thought, OK, maybe I put on too much... so I washed it all off and tried again, as little product as I could, and it still came out glittery. I followed with my makeup as usual, and got comments on the glitter all day. It did OK with making my makeup last, but not anything outstanding. Finally, I tried it one more time, thinned it with moisturizer, and it STILL made me look like I had glitter all over. For someone going for a glam or festival look, this is a great primer. For someone who just wants some "lit-from-within," this is NOT what you are looking for.
Date published: 2022-03-07
Rated 3 out of 5 by from Would not recommend for casual makeup users I got this as a free gift as part of another order. I thought that since I liked the putty primer so much, I would enjoy this one. The primer itself does a good job at being a primer, but it is just SO sparkly. I don't use anything beyond tinted moisturizers or SPFs for my face (no heavy foundation), so it was very...apparent that I had glitter on my face. My friend said I looked like Goldmember from Austin Powers.
Date published: 2022-02-03
Rated 4 out of 5 by from Good Primer Got it as a gift but was happy with how well it did. I would definitely recommend it. It is shimmery though
Date published: 2021-12-28
Rated 5 out of 5 by from Fanstastic Glow I choose this as my birthday gift and so happy I did. I doubt I would have purchased but honestly I just love the shimmer is gives under my foundation. Will definitely purchase again.
Date published: 2021-12-27
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would this primer be okay for all slin shades as there is only one shade? (for example i have medium/tan skin)

Asked by: tasnim
All shades may use this primer.
Answered by: the elf team
Date published: 2022-01-20

Personally I am having trouble applying this product. The texture glops. Can it be combined with something to smooth out the texture?

Asked by: Katalina
The Illuminating Primer should be applied sparingly (one pump) and should not glop. Please contact customer care if you find the texture to be clumpy at elfcare@elfcosmetics.com.
Answered by: the elf team
Date published: 2021-10-07

Will this primer make my makeup dewy?

Asked by: Mapple764
The Illuminating Primer creates a radiant glow with subtle shimmer.
Answered by: the elf team
Date published: 2021-05-25

Does it have a spf?

Asked by: Makeupgirll
This primer does not contain SPF protection.
Answered by: the elf team
Date published: 2020-05-24

How many ounces in Face Primer #83404????????

Asked by: HannaBanana
ahhh. I just found it, under Ingredients. It's less than a half ounce. So, it's just a sample, really. For that price that makes sense.
Answered by: songbirdsingin
Date published: 2020-04-30

Is this or any other of the elf primers silicone free ?

Asked by: Peaches85
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