Find Your Just-Right
Shade Before You Buy
Try Soft Glam with Shade Match guaranteed.
Love yo' e.l.f. to get your money back.
TRY IT ON













A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish.
Great for: Dry, oily and combination skin
Hit that dreamy sweet spot between full beat and barely there with long-wearing, medium buildable coverage. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation feels as good as it looks--no caking or heaviness here, just smooth, satiny skin.
Shade Match Guarantee: Love yo’ e.l.f.! We want you to be 100% happy with the shade you chose. If you are not, we will refund your purchase within 30 days.
Proudly vegan, e.l.f. stands with every eye, lip, face, paw and fin.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. clean means we go above and beyond EU Cosmetic Regulation and FDA requirements by voluntarily removing more than the required 2,500+ ingredients.
NET 1.0 FL OZ (30.0 ml)
Ingredients:
Water (Aqua), Isododecane, Glycerin, Coco-Caprylate/Caprate, Dimethicone, Propylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, C12-15 Alkyl Benzoate, Tridecyl Trimellitate, Sorbitan Sesquioleate, Silica, Boron Nitride, Dimethicone/Vinyl Dimethicone Crosspolymer, Magnesium Stearate, Magnesium Sulfate, Phenoxyethanol, Disteardimonium Hectorite, PEG/PPG-15/15 Dimethicone, Trimethylsiloxysilicate, Diisostearyl Malate, Silica Dimethyl Silylate, Aluminum Hydroxide, Triethoxycaprylylsilane, Caprylyl Glycol, Ethylhexylglycerin, Erythritol, Hibiscus Sabdariffa Fruit Extract, Butylene Glycol, Lycium Chinense Fruit Extract, Psidium Guajava Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Hydroxyacetophenone
May Contain:
Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492), Red Iron Oxide (CI 77491), Black Iron Oxide (CI 77499)
Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
Use a foundation brush, beauty sponge, or your fingers.
Start in the center of your face and work your way outwards,
blending gently and well into the hairline, jawline,
and edges of your face.
Add campaign cards in the section settings.
Try Soft Glam with Shade Match guaranteed.
Love yo' e.l.f. to get your money back.
TRY IT ON













A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish.
Great for: Dry, oily and combination skin
Hit that dreamy sweet spot between full beat and barely there with long-wearing, medium buildable coverage. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation feels as good as it looks--no caking or heaviness here, just smooth, satiny skin.
Shade Match Guarantee: Love yo’ e.l.f.! We want you to be 100% happy with the shade you chose. If you are not, we will refund your purchase within 30 days.
Proudly vegan, e.l.f. stands with every eye, lip, face, paw and fin.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. clean means we go above and beyond EU Cosmetic Regulation and FDA requirements by voluntarily removing more than the required 2,500+ ingredients.
NET 1.0 FL OZ (30.0 ml)
Ingredients:
Water (Aqua), Isododecane, Glycerin, Coco-Caprylate/Caprate, Dimethicone, Propylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, C12-15 Alkyl Benzoate, Tridecyl Trimellitate, Sorbitan Sesquioleate, Silica, Boron Nitride, Dimethicone/Vinyl Dimethicone Crosspolymer, Magnesium Stearate, Magnesium Sulfate, Phenoxyethanol, Disteardimonium Hectorite, PEG/PPG-15/15 Dimethicone, Trimethylsiloxysilicate, Diisostearyl Malate, Silica Dimethyl Silylate, Aluminum Hydroxide, Triethoxycaprylylsilane, Caprylyl Glycol, Ethylhexylglycerin, Erythritol, Hibiscus Sabdariffa Fruit Extract, Butylene Glycol, Lycium Chinense Fruit Extract, Psidium Guajava Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Hydroxyacetophenone
May Contain:
Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492), Red Iron Oxide (CI 77491), Black Iron Oxide (CI 77499)
Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
Use a foundation brush, beauty sponge, or your fingers.
Start in the center of your face and work your way outwards,
blending gently and well into the hairline, jawline,
and edges of your face.
Add campaign cards in the section settings.
Try Soft Glam with Shade Match guaranteed.
Love yo' e.l.f. to get your money back.
TRY IT ON
A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish.
100% Vegan
Cruelty-free
Fair TradeGreat for: Dry, oily and combination skin
Hit that dreamy sweet spot between full beat and barely there with long-wearing, medium buildable coverage. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation feels as good as it looks--no caking or heaviness here, just smooth, satiny skin.
Shade Match Guarantee: Love yo’ e.l.f.! We want you to be 100% happy with the shade you chose. If you are not, we will refund your purchase within 30 days.
Proudly vegan, e.l.f. stands with every eye, lip, face, paw and fin.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. clean means we go above and beyond EU Cosmetic Regulation and FDA requirements by voluntarily removing more than the required 2,500+ ingredients.
NET 1.0 FL OZ (30.0 ml)
Ingredients:
Water (Aqua), Isododecane, Glycerin, Coco-Caprylate/Caprate, Dimethicone, Propylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, C12-15 Alkyl Benzoate, Tridecyl Trimellitate, Sorbitan Sesquioleate, Silica, Boron Nitride, Dimethicone/Vinyl Dimethicone Crosspolymer, Magnesium Stearate, Magnesium Sulfate, Phenoxyethanol, Disteardimonium Hectorite, PEG/PPG-15/15 Dimethicone, Trimethylsiloxysilicate, Diisostearyl Malate, Silica Dimethyl Silylate, Aluminum Hydroxide, Triethoxycaprylylsilane, Caprylyl Glycol, Ethylhexylglycerin, Erythritol, Hibiscus Sabdariffa Fruit Extract, Butylene Glycol, Lycium Chinense Fruit Extract, Psidium Guajava Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Hydroxyacetophenone
May Contain:
Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492), Red Iron Oxide (CI 77491), Black Iron Oxide (CI 77499)
Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to apply Soft Glam Medium Coverage Foundation
1. Prep your skin: Start with a clean and moisturised face.
2. Prime: Apply primer to prep skin and help extend the wear of your foundation.
3. Choose your shade: Select the foundation shade that matches your skin tone. If unsure, test the shade on your jawline for a seamless blend or try the Virtual Try On or Shade Finder.
4. Dispense: Squeeze a small amount of foundation onto the back of your hand.
5. Apply and blend: Use a foundation brush, beauty blender, or your fingers. Start in the centre of your face and work outward, blending gently into the hairline, jawline, and edges of the face.

0 Reviews
Medium/Buildable
Satin
Non-comedogenic (won’t clog pores)
36 shades
e.l.f.'s Soft Glam Satin Foundation is a buildable, medium-coverage foundation designed to give your skin a long-lasting, satin finish. Its lightweight liquid formula blends seamlessly to visibly even out skin tone, and create a soft-glam look that feels as good as it looks. It’s your go-to for achieving a flawless yet natural-looking complexion that last without feeling heavy.
e.l.f.'s Soft Glam Satin Foundation is formulated to be suitable for normal, combination, oily, and dry skin.. For those with very oily skin, we recommend setting it with our Stay All Night Micro-Setting Mist for extended wear. For very dry skin, prepping with our Power Grip Primer will ensure a hydrated canvas.
Absolutely. Soft Glam Satin Foundation is non-comedogenic, meaning it is specially formulated not to clog pores.
We believe in beauty for every e.l.f.ing eye, lip, and face. The Soft Glam Satin Foundation is available in an inclusive range of 36 shades, thoughtfully developed to match a wide spectrum of skin tones and undertones (cool, neutral, and warm).
Yes! We are proud to confirm that the Soft Glam Satin Foundation is, like all e.l.f. products, 100% cruelty-free and vegan. We never test on animals and never use animal-derived ingredients.
The Soft Glam Satin Foundation does not contain SPF. We believe in a sun-safe beauty routine and recommend applying a dedicated sunscreen, like our Suntouchable! Whoa Glow SPF 30, as the last step of your skincare routine before applying foundation. This ensures you get full, effective sun protection.
Yes, it does. Our commitment to inclusivity is at the heart of our product development. The Soft Glam Satin Foundation was created with a diverse range of complexions in mind, offering 36 shades that cater to different skin tones and undertones to help everyone find their perfect match.
Halo Glow Liquid Filter is a complexion booster that gives your skin a radiant, dewy finish! The Soft Glam Satin Foundation is a liquid foundation that delivers a medium buildable coverage with a satin finish in a wide array of shade ranges for every skin tone.
For a lighter coverage that is for a more natural look, we suggest using a blending sponge. For more of a fuller coverage, we suggest using a blending brush that you can use to build upon.
Camo CC Cream is a full coverage color-correcting foundation with broad-spectrum SPF 30, whereas the Soft Glam Satin Foundation is a long-lasting foundation that delivers medium coverage that you can build upon.
A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish.
100% Vegan
Cruelty-free
Fair TradeGreat for: Dry, oily and combination skin
Hit that dreamy sweet spot between full beat and barely there with long-wearing, medium buildable coverage. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation feels as good as it looks--no caking or heaviness here, just smooth, satiny skin.
Shade Match Guarantee: Love yo’ e.l.f.! We want you to be 100% happy with the shade you chose. If you are not, we will refund your purchase within 30 days.
Proudly vegan, e.l.f. stands with every eye, lip, face, paw and fin.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. clean means we go above and beyond EU Cosmetic Regulation and FDA requirements by voluntarily removing more than the required 2,500+ ingredients.
NET 1.0 FL OZ (30.0 ml)
Ingredients:
Water (Aqua), Isododecane, Glycerin, Coco-Caprylate/Caprate, Dimethicone, Propylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, C12-15 Alkyl Benzoate, Tridecyl Trimellitate, Sorbitan Sesquioleate, Silica, Boron Nitride, Dimethicone/Vinyl Dimethicone Crosspolymer, Magnesium Stearate, Magnesium Sulfate, Phenoxyethanol, Disteardimonium Hectorite, PEG/PPG-15/15 Dimethicone, Trimethylsiloxysilicate, Diisostearyl Malate, Silica Dimethyl Silylate, Aluminum Hydroxide, Triethoxycaprylylsilane, Caprylyl Glycol, Ethylhexylglycerin, Erythritol, Hibiscus Sabdariffa Fruit Extract, Butylene Glycol, Lycium Chinense Fruit Extract, Psidium Guajava Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Hydroxyacetophenone
May Contain:
Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492), Red Iron Oxide (CI 77491), Black Iron Oxide (CI 77499)
Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to apply Soft Glam Medium Coverage Foundation
1. Prep your skin: Start with a clean and moisturised face.
2. Prime: Apply primer to prep skin and help extend the wear of your foundation.
3. Choose your shade: Select the foundation shade that matches your skin tone. If unsure, test the shade on your jawline for a seamless blend or try the Virtual Try On or Shade Finder.
4. Dispense: Squeeze a small amount of foundation onto the back of your hand.
5. Apply and blend: Use a foundation brush, beauty blender, or your fingers. Start in the centre of your face and work outward, blending gently into the hairline, jawline, and edges of the face.

0 Reviews
Medium/Buildable
Satin
Non-comedogenic (won’t clog pores)
36 shades
e.l.f.'s Soft Glam Satin Foundation is a buildable, medium-coverage foundation designed to give your skin a long-lasting, satin finish. Its lightweight liquid formula blends seamlessly to visibly even out skin tone, and create a soft-glam look that feels as good as it looks. It’s your go-to for achieving a flawless yet natural-looking complexion that last without feeling heavy.
e.l.f.'s Soft Glam Satin Foundation is formulated to be suitable for normal, combination, oily, and dry skin.. For those with very oily skin, we recommend setting it with our Stay All Night Micro-Setting Mist for extended wear. For very dry skin, prepping with our Power Grip Primer will ensure a hydrated canvas.
Absolutely. Soft Glam Satin Foundation is non-comedogenic, meaning it is specially formulated not to clog pores.
We believe in beauty for every e.l.f.ing eye, lip, and face. The Soft Glam Satin Foundation is available in an inclusive range of 36 shades, thoughtfully developed to match a wide spectrum of skin tones and undertones (cool, neutral, and warm).
Yes! We are proud to confirm that the Soft Glam Satin Foundation is, like all e.l.f. products, 100% cruelty-free and vegan. We never test on animals and never use animal-derived ingredients.
The Soft Glam Satin Foundation does not contain SPF. We believe in a sun-safe beauty routine and recommend applying a dedicated sunscreen, like our Suntouchable! Whoa Glow SPF 30, as the last step of your skincare routine before applying foundation. This ensures you get full, effective sun protection.
Yes, it does. Our commitment to inclusivity is at the heart of our product development. The Soft Glam Satin Foundation was created with a diverse range of complexions in mind, offering 36 shades that cater to different skin tones and undertones to help everyone find their perfect match.
Halo Glow Liquid Filter is a complexion booster that gives your skin a radiant, dewy finish! The Soft Glam Satin Foundation is a liquid foundation that delivers a medium buildable coverage with a satin finish in a wide array of shade ranges for every skin tone.
For a lighter coverage that is for a more natural look, we suggest using a blending sponge. For more of a fuller coverage, we suggest using a blending brush that you can use to build upon.
Camo CC Cream is a full coverage color-correcting foundation with broad-spectrum SPF 30, whereas the Soft Glam Satin Foundation is a long-lasting foundation that delivers medium coverage that you can build upon.