How to Use Color Correcting Loose Face Powder
If your makeup routine ends with setting powder, you’re already doing your skin a solid.
the e.l.f. word
Discover the latest makeup and skincare trends with our beauty blog, the e.l.f. word. Expert articles on everything from effective routines, makeup must-haves, ingredients, and guides to help elevate your beauty routine.
Meet Your New Favorite Hydrating Peptide Lip Treatment
Grip it. Smooth it. Slay it. with our first-ever Gripping Gel Pomade and Hair Gel Wand, bringing the iconic staying power of our fan-favorite Power Grip Primer to your hair for sleek buns, snatched edges, and polished flyaway control.
How to use a Dual-Tip Lip Liner & Stain
Grip it. Smooth it. Slay it. with our first-ever Gripping Gel Pomade and Hair Gel Wand, bringing the iconic staying power of our fan-favorite Power Grip Primer to your hair for sleek buns, snatched edges, and polished flyaway control.
Tutorials
Festival Makeup Looks: 3 Easy Looks That Can Last All Day
Discover bold festival makeup looks, sweat-proof tips, and long-wear makeup products built to survive every set.
Deep Dive
Complete Guide to e.l.f. Lip Makeup: Balms, Liners, Oils & More
The ultimate e.l.f. lip makeup guide! From hydrating lip balms, long-lasting liners and viral lip oils. Find your perfect pout with expert tips and recommendations
Deep Dive
Which Is Face Sunscreen For You?
With summer around the corner, it’s important to know which face sunscreen is best for your skin type and concerns.
Deep Dive
Where to Apply Bronzer for a Sun-Kissed Glow
Not sure where the best places to apply bronzer are? We’ve got you covered when applying bronzer so you are sure to have a sun-kissed glow all year-round!
Deep Dive
What Is CC Cream? How to Apply e.l.f. Camo Hydrating CC Cream for Full Coverage
Discover what CC cream is, how it differs from BB cream, and how to apply e.l.f. Camo CC Cream for full coverage + SPF 30 in one step.
Deep Dive
Why Makeup Remover Matters & How to Use It
Skipping makeup remover leaves oil, pigment & debris on skin even after washing. Learn why it matters, how to double cleanse, and which e.l.f. formula works best for you.
Deep Dive
The Best Moisturiser for Your Skin Type
If you’re seeking the best facial moisturiser that suits your unique skin, check out our high-performance, hydrating e.l.f. SKIN picks that meet the moisturising needs of four of the most common skin types.
Tutorials
Must Have Lip Combinations in Your Makeup Routine
Find the perfect blends of lipsticks, lip liners, and lip glosses to suit your unique makeup style with our guide of different lip combos to try.
Tutorials
How to Use a Makeup Sponge: 7 Types & Techniques
Not sure where to start when it comes to makeup sponges? Here’s our best tips and tricks when it comes to picking the right makeup sponge for you.
Summer Makeup Tutorial
With summer just around the corner, it's time to ditch the winter blues and amp up your makeup routine for those sunny days ahead.
SPF Lip Gloss: Protect Your Lips While Adding Shine & Hydration
Sun protection has become a necessary skin staple.
e.l.f.’s Get Ready With Music Album
Our new album GRWMusic is the *ultimate* GRWM playlist—tracks by 12 talented emerging artists, for YOU.
Tutorials
5 Step Skincare Routine for Glowing Skin
Transform dull skin into a radiant complexion with this glowing skincare routine. Learn the essential steps and products for achieving natural, healthy glow.
Deep Dive
A Guide to Makeup for Men
Learn subtle makeup techniques for men, from natural-looking concealer to enhancing your features. A beginner's guide to everyday men's makeup that's undetectable yet effective.
Routines
Men's Complete Grooming Guide: Easy Daily Routine & Tips
Master your daily grooming routine with our comprehensive men's skincare guide. From cleansing to moisturizing, find the best products and techniques for healthy, great-looking skin.
Seasonal
Makeup and Skincare Under £20
Shop the best beauty picks under £20 this Black Friday, Cyber Monday, and holiday season. Makeup and skincare products that make perfect holiday gifts.
Deep Dive
Makeup Artists Guide to Brushes and Tools
In this brush guide carefully crafted for makeup artists, find out which makeup brushes are essential to completing the perfect makeup look. Learn about the different makeup brush types, what they are used for and what makeup to use with them.
Tutorials
Makeup Brushes and Brush Sets and How to Use Them
Full e.l.f. makeup brush guide. Read all about e.l.f.'s cruelty free makeup brushes and brush sets you should add to your makeup bag and how to use them.
Seasonal
Seasonal Blush Trends to Try Out this Fall and Winter
Discover your perfect lip liner match with e.l.f.'s complete guide. Learn shade selection tips, application techniques, and expert tricks for a flawless, long-lasting pout.
Deep Dive
Best Makeup Tool Pairings: Expert Guide to Perfect Application
Discover the ultimate makeup tool and product pairings. Learn expert tips for applying matching brushes, sponges, and tools with your favorite products.
Deep Dive
The Difference Between Brown and Black Mascara
Discover the difference between brown and black mascara and which shade may best complement your features and overall desired makeup look.