Wow Brow Gel

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What is it? A buildable, fiber-infused tinted brow gel that makes your natural brows look fuller.

Why we love:

  • Buildable wax-gel formula with brush
  • Gives you full, voluminous-looking brows
  • Available in 5 easy-match shades

Natural eyebrows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape the tinted gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#200178

How To Use

  • Apply eyebrow gel alone or as a top coat over brow powder or pencil.
  • Start from the inner corner and follow the arch working in upward strokes.
  • Use with the Ultra Precise Brow Pencil to perfect your brow look!

Ingredients

What is it? A buildable, fiber-infused tinted brow gel that makes your natural brows look fuller.

Why we love:

  • Buildable wax-gel formula with brush
  • Gives you full, voluminous-looking brows
  • Available in 5 easy-match shades

Natural eyebrows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape the tinted gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#200178
  • Apply eyebrow gel alone or as a top coat over brow powder or pencil.
  • Start from the inner corner and follow the arch working in upward strokes.
  • Use with the Ultra Precise Brow Pencil to perfect your brow look!
Cruelty free and vegan
Brow Gel for Full Voluminous Brows
Wow Brow Gel is rated 4.5 out of 5 by 371.
Rated 5 out of 5 by from Yet another grail I’ve never been the type to get my eyebrows done, and I don’t have the dexterity to do them myself due to a visual impairment. With this product my eyebrows are done in under a minute, and I’m super pleased with the results.
Date published: 2022-01-23
Rated 5 out of 5 by from Love this stuff! I’ve been blessed with naturally full brows (or cursed, if you consider I lived through the early 2000s) and I’m not really into doing my makeup daily. This is the only product I use daily! It gives my brows the little bit of definition and hold they need while still looking completely natural. I’ve tried a lot of other products trying to get the results this product gives me in just a couple seconds. Love love love!
Date published: 2022-01-22
Rated 5 out of 5 by from Great brow gel I love this brow gel, works just as good as my Benifit brow gel, I've used 2 ELF brow gels now, just started my 3rd
Date published: 2022-01-17
Rated 5 out of 5 by from Better than Anastasia Brow Gel I had this in the past but had moved on from it, for no reason other than switching up products. I recently purchased a Anastasia Brow Kit, included pencil, brow gel, and clear gel. I loved it at first but very very quickly the brow gel dried up and clumped like crazy. LUCKILY, I had ordered the Wow Brow and it showed up right in time. I was super happy and impressed with how smooth the formula and application was verses the Anastasia gel. It was so much quicker to apply. I've been sticking with Wow Brow since.
Date published: 2022-01-17
Rated 5 out of 5 by from Great Product Absolutely amazing product for the price, and also great to wear without any other makeup because it looks so natural.
Date published: 2022-01-15
Rated 5 out of 5 by from Great product I use this eve-single-day. I fill in my brows with the micro pencil then i go in with this gel for more definition & dimension. This one works for me the best compared to other brands and its so inexpensive. Highly recommended.
Date published: 2022-01-14
Rated 5 out of 5 by from Favourite brow product Although I have microbladed brows, adding this onto my makeup routine helps define my natural eyebrows to make the microblading look more natural. The pigment also adds dimension. Works just as good, if not better than higher end brands! Lasts all day
Date published: 2022-01-12
Rated 4 out of 5 by from My experience I bought this and was very happy with the product quality and the affordable price.
Date published: 2022-01-12
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What happened to the black? Is it coming back? Other colors to light for me.

Asked by: KittyMeow
The black shade has been discontinued. Please take a look at the other eyebrow products we have available in black such as our new Bite Sized Brow.
Answered by: the elf team
Date published: 2021-12-26

My brows are truly blonde. Uploading a pic is not an option. Will taupe brow gel actually be light enough? Or will it be like all other “taupe” cosmetics I’ve tried that gets color in the ballpark of light brown but is still way off base (too dark)? Thx

Asked by: Sally2
The Taupe shade is quite light but for individual assistance, we would suggest that you live chat with a beauty advisor on the product page.
Answered by: the elf team
Date published: 2021-10-28

Do you still sell the black color? When will it be in stock?

Asked by: KT23232323
We do not have the Black shade available. Please check our other brow products with Black shades available (Bite Sized Brow, Ultra Precise Brow Pencil).
Answered by: the elf team
Date published: 2021-10-07

I use the instant lift brow pencil in blonde, it works great but I want to help fill in with gel because my eyebrows are a true blonde naturally :( will the taupe shade be too dark to combo? Virtual try-on doesn't work on my computer sadly :(

Asked by: Anonymous
The Taupe Shade should work for you. (Try a Google incognito browser to see if that helps with the Virtual Try On feature.)
Answered by: the elf team
Date published: 2021-06-08

I use the elf eyebrow kit in "dark" which is my perfect match. Does the deep brown gel or black gel match the most to the dark brow kit?

Asked by: Hope00012
The black is a true black so the brown shade may work better for you.
Answered by: the elf team
Date published: 2021-01-26

My favorite was the beautifully bare eyebrow gel. Is this similar? 

Asked by: BeautifullyBrownBabe
This is somewhat similar to BB gel.
Answered by: the elf team
Date published: 2021-06-08

So I use the Auburn brow pencil, and I was wondering why there wasn’t a brow gel in Auburn? I have a hard time finding brow gel for redheads so I was just wondering if anybody knew any good ones personally. 

Asked by: Pheonix13
Thank you for your comment. We will be sure to inform our innovation team about your request for Auburn in the brow gel.
Answered by: the elf team
Date published: 2021-06-14

Is neutral brown darker than taupe or cooler, like a greyish brown?

Asked by: FLgal
Neutral Brown is darker than Taupe - we can suggest that you try the Virtual Try-On feature on the product page to see how it will look on you.
Answered by: the elf team
Date published: 2021-06-08
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