Putty Eye Primer

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What is it: A moisturizing eye primer designed to add depth to your look and keep eyeshadow in place for 12 hours of crease-proof wear.

Why we love:

  • Unique creamy formula with a matte finish 12 hours of smudge-proof wear time
  • Delivers a boost of moisture to your eyelids
  • Can be worn alone or under eyeshadow to rev up intensity
  • Available in 6 shades ideal for all skin tones

Key Ingredients:  

  • Squalane - Balances and moisturizes skin

It’s prime time! Lock in your eye makeup look for 12 hours of crease-proof wear with this moisturizing eyeshadow primer. This is your makeup bag’s overachiever: use it to add depth and dimension to your lid, create an even base, color-correct, intensify bright eyeshadow, or wear it alone for a tint of subtle, matte color. The putty’s unique, velvety formula easily swipes over your lid, gripping your makeup and creating a smooth canvas to do your thing. Available in 6 universal shades.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#84871

How To Use

Apply primer to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

Ingredients

What is it: A moisturizing eye primer designed to add depth to your look and keep eyeshadow in place for 12 hours of crease-proof wear.

Why we love:

  • Unique creamy formula with a matte finish 12 hours of smudge-proof wear time
  • Delivers a boost of moisture to your eyelids
  • Can be worn alone or under eyeshadow to rev up intensity
  • Available in 6 shades ideal for all skin tones

Key Ingredients:  

  • Squalane - Balances and moisturizes skin

It’s prime time! Lock in your eye makeup look for 12 hours of crease-proof wear with this moisturizing eyeshadow primer. This is your makeup bag’s overachiever: use it to add depth and dimension to your lid, create an even base, color-correct, intensify bright eyeshadow, or wear it alone for a tint of subtle, matte color. The putty’s unique, velvety formula easily swipes over your lid, gripping your makeup and creating a smooth canvas to do your thing. Available in 6 universal shades.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#84871

Apply primer to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

Cruelty free and vegan
Eyeshadow Putty Primer

for all skin types

Each shade is suitable for all skin tones. For the perfect one for your desired end look.

What it delivers

  • Extends wear of eyeshadow for up to 12 hours
  • Prevent creasing and smudging
  • Intensifies eyeshadow color
  • Squalane for all-day nourishment
Putty Eye Primer is rated 3.4 out of 5 by 213.
Rated 1 out of 5 by from Wanted to love it, but... I bought this after seeing it recommended by Robert Welsh on Youtube. It came in the mail COMPLETELY DRIED up. What a disappointment and a waste of money.
Date published: 2021-09-15
Rated 1 out of 5 by from Oh dear I was so pleased to find this product. First day I did a test run..creamy & easily applied, brilliant!. Day 2... tried to apply & it was rock hard/lumpy. No amount of warming with fingers made it possible to apply, also tried to mix with moisturiser...no good, nothing like the regular Putty Primer. Extremely disappointed
Date published: 2021-09-13
Rated 5 out of 5 by from Great product Love love love this product easy to apply so smooth and makes eyes look so fresh
Date published: 2021-09-13
Rated 1 out of 5 by from Wanted to like it I really wanted to like it because I love e.l.f. products in general. However, it so hard to apply. It just isn't creamy enough to spread onto the eyes without having to really push down hard. I wouldn't abandon the idea. I just think it needs to be a creamier formulation.
Date published: 2021-09-06
Rated 1 out of 5 by from Disappointed I purchased this today at Ulta. I was really excited until I opened the package. The product was already dried up. It is not useable.
Date published: 2021-09-04
Rated 2 out of 5 by from Old product Arrived dry and shrunken, it was also very hard to the touch, which may be due to it sitting in the warehouse too long. It still applied ok, but was very dry
Date published: 2021-08-30
Rated 5 out of 5 by from Unexpectedly Fantastic I bought this because I need good eye primer as a nurse. My job can be really demanding. I love ELF products like the poreless putty primer so I figured they’d be good at these. I’m shocked tbh. This is one of the best eye primers ever. It goes on a bit thick and dry but melts in with warmth and stays all day. Even through a 12-hour shift. I tried the white and rose. Rose is great for lighter pink toned skin and is my nude. The white can look ashy but it super popped my lime green and yellow eyeshadow. Without having to use as much shadow or white concealer to get the look, I saw no creasing. I went back and got Black to see how it goes with duo chrome shadows.
Date published: 2021-08-28
Rated 5 out of 5 by from Oh my god. I wasn’t going to review because I was like “oh, this product is pretty alright”, but I feel the need to take it back and leave one after the absolutely incredible experience I had. I spent 2 in insane humidity, 93 degree weather in direct sun, then it down poured for over an hour in the middle of the concert, and I continued to jump and dance and sweat (and cry) for 5 hours following. Didn’t, Budge. At all. I’m absolutely floored, and I can’t recommend this enough.
Date published: 2021-08-21
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can i put this underneath my eyes to cover up dark circles?

Asked by: fluffycow129
We do not suggest this product for use as concealer.
Answered by: the elf team
Date published: 2021-06-03

The putty feels very dry in pot, can I add something to make it creamy and easy to use?

Asked by: Honoria
I used a metal makeup spatula. I disinfected it with rubbing alcohol. I used tap & stir motions on the product starting in the middle & moving outward. Smooth the product down & pat it down with the spatula/fingertips. Both products were much creamier after doing this. I have the shades Rose & white.
Answered by: Sara47
Date published: 2021-05-28

Is this eyeshadow primer good for oily eyelids?

Asked by: Kahryl
yeah its really drying
Answered by: Jesusfollower
Date published: 2021-03-18

What would you use the black putty primer for? I'm not sure what the different colours do

Asked by: 36Malika
The black primer adds dimension when applying darker shadows. Please check out the chart on the product page of the primers that gives details on the shades.
Answered by: the elf team
Date published: 2021-02-03

Are returns or exchanges allowed?

Asked by: Alysssakittens
We apologize, we are not able to offer returns or exchanges, except for certain circumstances outlined in our return policy. Please see our FAQ's for details.
Answered by: the elf team
Date published: 2021-01-26

What can I add to soften the primer? It's quite dry and hard to work with

Asked by: CN29
We suggest that you massage the top of the primer with your fingertips so that the heat of you skin softens the product.
Answered by: the elf team
Date published: 2021-06-19

Is this oil free?

Asked by: Allyybear
Please click on the ingredients tab for a full list of ingredients.
Answered by: the elf team
Date published: 2020-10-07

Can I get this at walmart or target?

Asked by: Frankie2323
This is not currently available at Walmart or Target. It may be purchased at elfcosmetics.com or ulta.com.
Answered by: the elf team
Date published: 2020-08-03
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