Putty Eye Primer

Details

Sale Price £5.00
Best
Sellers

Images

Putty Eye Primer, White
Best
Sellers

Add to cart options

Promotions

Special Offer

CHOOSE 2 DELUXE MINIS FREE WITH ORDERS £25+, PLUS GET AN ADDITIONAL ITEM WITH £40+!

Details

Product Actions

In Stock

Additional Information

Details

What is it: A moisturizing eye primer designed to add depth to your look and keep eyeshadow in place for 12 hours of crease-proof wear.

Why we love:

  • Unique creamy formula with a matte finish 12 hours of smudge-proof wear time
  • Delivers a boost of moisture to your eyelids
  • Eye primer can be worn alone or under eyeshadow to rev up intensity
  • Available in 6 shades ideal for all skin tones

Key Ingredients:  

  • Squalane - Balances and moisturizes skin
It’s prime time! Lock in your eye makeup look for 12 hours of crease-proof wear with this moisturizing eyeshadow primer. This is your makeup bag’s overachiever: use it to add depth and dimension to your lid, create an even base, color-correct, intensify bright eyeshadow, or wear it alone for a tint of subtle, matte color. The putty’s unique, velvety formula easily swipes over your lid, gripping your makeup and creating a smooth canvas to do your thing. Available in 6 universal shades.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#84871

How To Use

Apply eyeshadow primer to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

Ingredients

What is it: A moisturizing eye primer designed to add depth to your look and keep eyeshadow in place for 12 hours of crease-proof wear.

Why we love:

  • Unique creamy formula with a matte finish 12 hours of smudge-proof wear time
  • Delivers a boost of moisture to your eyelids
  • Eye primer can be worn alone or under eyeshadow to rev up intensity
  • Available in 6 shades ideal for all skin tones

Key Ingredients:  

  • Squalane - Balances and moisturizes skin
It’s prime time! Lock in your eye makeup look for 12 hours of crease-proof wear with this moisturizing eyeshadow primer. This is your makeup bag’s overachiever: use it to add depth and dimension to your lid, create an even base, color-correct, intensify bright eyeshadow, or wear it alone for a tint of subtle, matte color. The putty’s unique, velvety formula easily swipes over your lid, gripping your makeup and creating a smooth canvas to do your thing. Available in 6 universal shades.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#84871

Apply eyeshadow primer to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

Cruelty free and vegan
Eyeshadow Putty Primer

for all skin types

Each shade is suitable for all skin tones. For the perfect one for your desired end look.

What it delivers

  • Extends wear of eyeshadow for up to 12 hours
  • Prevent creasing and smudging
  • Intensifies eyeshadow color
  • Squalane for all-day nourishment
Putty Eye Primer is rated 3.3 out of 5 by 259.
Rated 1 out of 5 by from Unusuable I don’t think mine came particularly dried out but the consistency was hard as a rock. I even tried heating it up and mixing it with a spatula… nothing made this product usable. Unable to be picked up and put on the lid.
Date published: 2022-01-15
Rated 5 out of 5 by from Flawless This is the best primer , I like how flawless my makeup looks after I apply this.
Date published: 2022-01-14
Rated 1 out of 5 by from Very disappointing. Product is very stiff and shrinking from sides of pot. Tried a few times but unusable.
Date published: 2022-01-13
Rated 3 out of 5 by from Very dry It does work but it’s very hard work cause it’s so dry…..don’t know why it’s this dry.
Date published: 2022-01-13
Rated 1 out of 5 by from Not impressed Arrives complete dried out. Hard to the touch. Not like the other putty products.
Date published: 2022-01-13
Rated 1 out of 5 by from Too Dry and Waxy I wanted to love this as I love Elf and the rest of the putty line, but this primer is hard to work with. It's waxy and hard to get out of the jar. I thought warming it up on the back of my hand with a brush would make it creamier, but it drug against my eyelids, causing a bit of irritation. I ditched the brush and used my fingers for a little more warmth, but that did absolutely nothing but leave it patchy. I figured that maybe it wouldn't be noticeable with shadow on, but it was. Some areas grabbed on to the pigment better than others, but it ultimately left my shadows sheer and spotty. I was really rooting for this little guy as the face primer is actually nice to use.
Date published: 2022-01-12
Rated 1 out of 5 by from Really disappointing... so dry! I bought this product after hearing so many good things about it. To my dismay, this product was EXTREMELY dry. Immediately after opening it, the whole clump of product fell out of the container! I was able to revive it a little bit, but was still disappointed.
Date published: 2022-01-07
Rated 5 out of 5 by from The Best Work to make my eyes look great so when my efforts are “messed “ up in a few hours it is very disappointing. This primer is the best I have ever used and I have used many. Now the time I spend getting the look I want stays put all day.
Date published: 2022-01-06
  • y_2022, m_1, d_20, h_20
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.20
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_259
  • loc_en_GB, sid_300162, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_elfcosmetics
  • bvseo_sdk, dw_cartridge, 16.1.1, p_sdk_3.2.0
  • CLOUD, getContent, 7ms
  • reviews, product

can i put this underneath my eyes to cover up dark circles?

Asked by: fluffycow129
We do not suggest this product for use as concealer.
Answered by: the elf team
Date published: 2021-06-03

The putty feels very dry in pot, can I add something to make it creamy and easy to use?

Asked by: Honoria
I used a metal makeup spatula. I disinfected it with rubbing alcohol. I used tap & stir motions on the product starting in the middle & moving outward. Smooth the product down & pat it down with the spatula/fingertips. Both products were much creamier after doing this. I have the shades Rose & white.
Answered by: Sara47
Date published: 2021-05-28

Is this eyeshadow primer good for oily eyelids?

Asked by: Kahryl
yeah its really drying
Answered by: Jesusfollower
Date published: 2021-03-18

What would you use the black putty primer for? I'm not sure what the different colours do

Asked by: 36Malika
The black primer adds dimension when applying darker shadows. Please check out the chart on the product page of the primers that gives details on the shades.
Answered by: the elf team
Date published: 2021-02-03

Are returns or exchanges allowed?

Asked by: Alysssakittens
We apologize, we are not able to offer returns or exchanges, except for certain circumstances outlined in our return policy. Please see our FAQ's for details.
Answered by: the elf team
Date published: 2021-01-26

What can I add to soften the primer? It's quite dry and hard to work with

Asked by: CN29
We suggest that you massage the top of the primer with your fingertips so that the heat of you skin softens the product.
Answered by: the elf team
Date published: 2021-06-19

Is this oil free?

Asked by: Allyybear
Please click on the ingredients tab for a full list of ingredients.
Answered by: the elf team
Date published: 2020-10-07

Can I get this at walmart or target?

Asked by: Frankie2323
This is not currently available at Walmart or Target. It may be purchased at elfcosmetics.com or ulta.com.
Answered by: the elf team
Date published: 2020-08-03
  • y_2022, m_1, d_20, h_20CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.20
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_12
  • loc_en_GB, sid_300162, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_elfcosmetics
  • bvseo_sdk, dw_cartridge, 16.1.1, p_sdk_3.2.0
  • CLOUD, getContent, 5ms
  • questions, product