Mineral Infused Mascara

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Mineral Infused Mascara

£4.50

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details
You asked, we listened! We have reformulated for improved performance. This mascara contains all-natural mineral wax infused with Kaolin and Zinc Oxide to create full, healthy-looking lashes. Brush head is designed to minimize clumping.
how to use
Apply to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes. Reapply if desired
ingredients

Water (Aqua), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Synthetic Beeswax, Cetearyl Alcohol, Ozokerite, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Triethanolamine, PVP, Glyceryl Stearate, PEG-100 Stearate, Triacontanyl PVP, Acrylates Copolymer, Hydroxyethylcellulose, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Kaolin, Zinc Oxide

MAY CONTAIN:

DC Black 2 (CI 77266), Black Iron Oxide (CI 77499) 

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What our clients are saying.

<!--begin-bvseo-reviews--><!--begin-aggregate-rating--><div id="bvseo-aggregateRatingSection" itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"> <span class="bvseo-itemReviewed" itemprop="itemReviewed">Mineral Infused Mascara</span> is rated <span class="bvseo-ratingValue" itemprop="ratingValue">4.2</span> out of <span class="bvseo-bestRating" itemprop="bestRating">5</span> by <span class="bvseo-reviewCount" itemprop="reviewCount">518</span>.</div><!--end-aggregate-rating--><!--begin-reviews--><div id="bvseo-reviewsSection"> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="177569492"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Lexxibritt</span> from <span itemprop="name">It&rsquo;s definitely my new favorite</span> <span itemprop="description">The day I received this I immediately tried it and wore it to work. I got fired about 2-3 hours later and I cried like mad but this mascara didn&rsquo;t run.</span> <div class="bvseo-pubdate">Date published: 2017-11-03</div> <meta itemprop="datePublished" content="2017-11-03" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="176774967"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">1</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">trenthiajorn</span> from <span itemprop="name">Bring back the original formula!</span> <span itemprop="description">Dear ELF,PLEASE replace this new version of the mineral infused mascara. Change can be a good thing in life, but changing the original formula was a change for the worse. The original formula and brush gave soft, light, fluttery lashes. The new formula is heavy, goopy, and clumpy, and the new brush doesn't help either. Go to any beauty talk site and you'll find reviews from all kinds of people declaring the new revamp a complete failure. Again, please replace it with the original formula and brush - it's so difficult to find something similar. Sincerely, ELF fan of 10 years</span> <div class="bvseo-pubdate">Date published: 2017-10-30</div> <meta itemprop="datePublished" content="2017-10-30" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="176736227"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">1</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Mermaid1027</span> from <span itemprop="name">Hate the New brush and new formula!</span> <span itemprop="description">I have worn the mineral infused mascara for years! My eyelashes are my babies. They're extremely long and very healthy.... I ONLY use mineral infused on them... Well I bought some this week as my other bottle ran out and I was so upset. The wand is no longer the slender plastic wand. It's now the pipe cleaner type wand.... I absolutely hate it. It's so clumpy and makes my lashes stick together when I blink! I've always been a loyal elf customer but you done me dirty elf. Please bring back the old formula and wand. -Heartbtoken</span> <div class="bvseo-pubdate">Date published: 2017-10-29</div> <meta itemprop="datePublished" content="2017-10-29" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="176736047"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">1</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Fifitrixiebelle</span> from <span itemprop="name">Not the Old Mineral Mascara</span> <span itemprop="description">Used to love the mineral mascara. Just bought some of the new formula, and it's more liquidy and wet and clumps like crazy right out of the box. Why wreck a great thing?</span> <div class="bvseo-pubdate">Date published: 2017-10-29</div> <meta itemprop="datePublished" content="2017-10-29" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="176732164"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">2</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Colette14</span> from <span itemprop="name">I mean. Ehh.</span> <span itemprop="description">I bought this only to not use itt, I gotta say I do like it. It just takes a very long time to make it work. If you have a lot of time to de-clump it then sure. I have tried it for a good month or so, I do use it just not as much as I did before. I don't like to be wasteful but I did try I really did. I absolutely LOVE ELF's other products though. This one was defiantly a miss. I gotta say though the wear time was relatively long. (8 AM - 3 PM) Is how long I wore it and it held up pretty nicely. If I didn't rub my eyes that is, which I have a bad habit of doing. But it was pretty okay. I'll probably try to hold onto it a little longer for a special occasion which is probably what its best for.</span> <div class="bvseo-pubdate">Date published: 2017-10-29</div> <meta itemprop="datePublished" content="2017-10-29" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="176033753"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">1</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">kaylaaanicole</span> from <span itemprop="name">New formula was a huge mistake</span> <span itemprop="description">I was OBSESSED with this mascara. The wand, the actual makeup....and I used to buy it in bulk. Well, big mistake this last time because I bought it in bulk unaware that it was a new formula and wand. Just why....it's clumpy.. the wand is flimsy...it's just awful and makes me really sad because this used to be my favorite mascara. Even stacked up against really expensive brands. Guess I'll have to switch to something else.</span> <div class="bvseo-pubdate">Date published: 2017-10-26</div> <meta itemprop="datePublished" content="2017-10-26" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="174932839"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">1</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">catsarethelife</span> from <span itemprop="name">crying cause my fav mascara sucks now</span> <span itemprop="description">Im a big fan of ELF. I don't normally write reviews but I just had to express my displeasure. Why did ELF change something that was already perfect?? The brush wand changed and the formula may have as well. I loved the old formula and plastic brush wand. Now its extremely chunky and difficult to apply even after many uses. This was once my favorite mascara on earth but now I have to look elsewhere. Please change it back!!!</span> <div class="bvseo-pubdate">Date published: 2017-10-24</div> <meta itemprop="datePublished" content="2017-10-24" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="174052266"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">1</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">mackenziewatson</span> from <span itemprop="name">annoyed</span> <span itemprop="description">i bought this and its sticky and non drying do not recommend</span> <div class="bvseo-pubdate">Date published: 2017-10-22</div> <meta itemprop="datePublished" content="2017-10-22" /> </div></div><script type="text/javascript"> if (document.getElementById('bvseo-reviewsSection')) { document.getElementById('bvseo-reviewsSection').style.display = 'none'; }</script><!--end-reviews--><!--begin-pagination--><ul id="bvseo-paginationSection"> <li class="bvseo-paginationItem"><a class="bvseo-paginationLink" href="https://www.elfcosmetics.co.uk:443/p/mineral-infused-mascara?bvrrp=Main_Site-en_US/reviews/product/2/2200.htm">Mineral Infused Mascara Reviews - page 2</a></li></ul><!--end-pagination--><ul id="BVSEO_meta" style="display:none!important"> <li data-bvseo="bvDateModified">y_2017, m_11, d_17, h_2</li> <li data-bvseo="ps">bvseo_bulk, prod_bvrr, vn_bulk_2.0.3</li> <li data-bvseo="cp">cp_1, bvpage1</li> <li data-bvseo="co">co_hasreviews, tv_0, tr_518</li> <li data-bvseo="cf">loc_en_US, sid_2200, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]</li> <li data-bvseo="diagnostics">clientName_elfcosmetics</li></ul><!--end-bvseo-reviews--><!--BVSEO|dz:Main_Site-en_US|sdk:v1.0.6.0-n|msg:timer 15ms -->