love my e.l.f.

It’s our 16th birthday—and we’ve selected
16 fan faves that changed the game.

To celebrate, Beauty Squad members will earn
triple points when you shop any of our icons,
all month long.
You + e.l.f. = Forever.

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#1 in America

I’ve worn this stuff w/out makeup & it makes my skin look HELLA GOOD -@miss.nanis

poreless putty primer, $8

The primer that broke the internet also comes in two finishes: Matte & Luminous.

ride or die lip balm, $5

Intense moisture + sheer tint of color. Your new BFF.

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I look healthy & glowy without being shiny or greasy. Best product ever IMO! -@gaykore

new shades!
halo glow setting powder, $8

Blurs imperfections like a soft-focus filter for your skin.

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new shades!
liquid glitter eyeshadows, $5

A one-swipe, long-lasting gel formula that brings the bling.

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This concealer is so good I’m shook every time I use it. -@majesticallyunmotivated

camo concealers, $6

Hydrating where you want it, 16HR to mattify where you need it.

#1 in America
Very moisturizing & stays put for hours w/o being rlly sticky! pls never change the formulation! -realglittergirl

lip lacquer, $3

Ultra-shiny & extra-moisturizing— this gloss is boss.

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#1 in America

smoky eye brush kit, $12

Is this faux real? They’re cruelty-free, soft & synthetic.

This cream feels like my skin drank a glass of water -@jackie_ramsay

holy hydration! face cream, $12

Keeps moisture on lock with hyaluronic acid & peptide complex. [also in fragrance-free!]

I can't believe the quality for the price 🤯😍 I have other colors on the way!

bite-size eyeshadows, $3

Matte & shimmer palettes with perfect pigment in every bite.

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monochromatic multi sticks, $4

A multi-use stick that’s made for touch-ups on the go.

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no budge eyeliner, $4

For intense eye looks that last. The name says it all.

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lip exfoliator, $4

Exfoliates lips to remove dry, chapped skin. It’s also TikTok famous.

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Makes my skin look SO GOOD— plump with a slight glass-skin effect. -bella500

jelly pop dew primer, $10

It’s juicy, it’s hydrating, it’s plumping— and it always sells out.

A little goes a long way! After rinsing it off, your face feels like a new face LOL. -KaylaMarie92

gentle peeling exfoliant, $10

It gently peels away dead skin. How oddly satisfying!

#1 in America

Great formula & a price you can’t beat. ily e.l.f. –@inquisitiveidiot

instant lift brow pencil, $2

Brow down to a $2 pencil that shapes, fills & defines.

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total face sponge, $5

Highlights, blends & conceals. Find a better sponge… we’ll wait.

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Poreless Putty Primer is the #1 Primer in America
*Average unit sales rate calculation based on Nielsen U.S. xAOC, Face Cosmetics category, 52 wks ended 4/18/2020

#1 Brushes in America
*Average unit sales rate and average dollar sales rate calculation based on Nielsen U.S. xAOC, Cosmetics Implements category, 52 wks ended 4/18/2020

Clear Lip Lacquer is the #1 lip gloss in America
*Average unit sales rate calculation based on Nielsen U.S. xAOC, Lip Cosmetics category, 52 wks ended 4/18/2020

#1 Brow Pencil in America
*Average unit sales rate calculation based on Nielsen U.S. xAOC, 52 wks ended 4/18/2020