Face Primer

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Poreless Putty Primer

Hydrate with Squalane for a flawless complexion.

Matte Putty Primer

Mattify skin with Kaolin Clay & White Charcoal.

Luminous Putty Primer

Brighten & plump with Hyaluronic Acid & Collagen.

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Cruelty Free and Vegan Face Primer

Shop our latest in face primer makeup for any skin tone or makeup finish. Whether you want to reduce blemishes or hydrate your skin before applying makeup, we’ve got you covered with our top rated primers – literally! And now, we have Acne Fighting Primer with acne-fighting ingredients to help with future blemishes while smoothing your skin. All elf Cosmetics products are cruelty-free and vegan.

The Putty Face Primer Trio gives you a choice of three finishes for your skin: matte, glowing or flawless/poreless finish. This primer makeup kit comes with three of our top rated, award-winning Putty Primer products: Poreless Putty Primer, Matte Putty Primer and Luminous Putty Primer. These act as the perfect base and are some of our best primers that Include moisturizing ingredients like Squalene and Hyaluronic Acid to keep your face nourished and hydrated. Make them part of your daily makeup routine.

For a glowing and dewy face, try the Jelly Pop Mini Primer Kit. This makeup primer set comes with three of our bestselling Jelly Pop products, including a travel-sized Jelly Pop Dew Primer, the Jelly Pop Face & Eye Gloss and the Jelly Pop Juicy Gloss. Apply the primer before your makeup to help color correct and create a dewy finish and look that will last all day.

The Prep & Blur Stick primes your skin for the day while reducing blemishes and the appearance of pores and fine lines by providing a smooth base for your makeup. Get a natural, soft-focus look for any skin type (dry, oily, or combination) and pair with our Flawless Finish foundation for poreless and flawless skin.