Eye Primer

Best Eyeshadow Primers

We have customers always asking, “Why do I need eyeshadow primer?” Eyeshadow primer, also known as eye primer for eyelids, has staying power to make your eyeshadow last longer, but also help prevent creases and help make your eye makeup go on smoother. e.l.f. offers affordable, professional quality eyeshadow primers and under eye primers that you will absolutely love. Explore our 100% vegan and cruelty-free eye products such as our best-selling Shadow Lock Eyelid Primer. It is a lightweight formula that preps your eyes for eyeshadow application to increase staying power, color vibrancy, and to avoid creasing.

Try our best selling Putty Eye Primer to give everyday eyeshadow a luminous look or wear it alone for a pop of shimmer. This primer lasts up to 12 hours and is smudge and crease proof! Available in 6 shades that is perfect for all skin tones. Part of the Putty family of makeup products.

Whether you’re looking to prep and brighten your eyes or give your eyes a touch of glitter, we have affordable options for achieving that look with the professional quality eyeshadow.