e.l.f. stands with
every eye, lip, face
and paw.

purpose in all
we do

Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company.

We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals.

Learn what we're doing right now in response to current events and come back for regular updates on how we're living our purpose everyday.

"There aren't many companies
who
live their purpose better
than e.l.f.
Cosmetics."

Canvas + Co
INTERNATIONAL WOMEN'S MONTH 2022

We partnered with Georgina Trevino (known for her badass creations for Bad Bunny, Doja Cat, Olivia Rodrigo, and other hype celebs) to create a limited-edition e.l.f. ear cuff that symbolizes beauty, bravery, and transformation.

Then hosted a drawing on NTWRK and pledged to donate $1* per entry to Project Glimmer. For us, empowering women is more than just a purpose pillar, it's part of our e.l.f.ing DNA

*capped at $25,000

BLACK HISTORY MONTH
Making History Daily

“We can never stop aspiring for
more and marching forward.”

 mandy fields 

E.L.F. Beauty CFO

The MAKE IT BLACK Collection is a limited-edition cross-brand
collection of products sold on Ulta.com, with 100% of proceeds
benefitting the Pull Up for Change Impact Fund.

100% of the net proceeds of all Make It Black products, including the Make It Black Total Face Sponge will be made to the Pull Up for Change Impact Fund.
Donation basis and amount will vary based on channel of purchase (retailer versus brand website).Products are available in limited quantities and
are sold exclusively in the USA, while supplies last. Make It Black is a trademark of Pull Up for Change, a California-based non-profit
organization fighting for economic equity for black communities all over the world. For more information, please visit www.makeitblack.org.

100% of the net proceeds of all Make It Black products, including the Make It Black Total Face Sponge will be made to the Pull Up for Change Impact Fund. Donation basis and amount will vary based on channel of purchase (retailer versus brand website).Products are available in limited quantities and are sold exclusively in the USA, while supplies last. Make It Black is a trademark of Pull Up for Change, a California-based non-profit organization fighting for economic equity for black communities all over the world. For more information, please visit www.makeitblack.org.

Black Girls Code

We donated $10,000 to Black Girls Code to help their mission of “introducing programming and technology to a new generation of coders, who will become builders of technological innovation and of their own futures.” Empowering others is at the heart of our brand values and Black Girls Code is the embodiment of this value.

visionaries making
history daily

We’re always looking back with gratitude at those who paved the way. We’re also looking forward to the future, celebrating the e.l.f.ing amazing individuals who we admire and learn from every day.

Atiyaa Reed Atiyaa Reed
Britney Blacksher
Dessare PughDessare Pugh
Jamaya Monroe
Kenny MitchellKenny Mitchell
Malaika Alf
Mandy FieldsMandy Fields
Mikel Ward
Tammi ClarkeTammi Clarke
Project Unicorn

From February 2019 to-date, “Project Unicorn” has eliminated 1 MILLION pounds of excess waste. We continue to work like mad scientists to strip down our packaging to next to nothing, covering only what we have to.

It's one step forward on our path to reducing our
packaging footprint.

1,000,000 pounds
of excess
packaging
waste is equal to

3,800 baby
elephants.

(and, nut-free too)

5,300,000
cupcakes.

(not to mention sprinkles)

375,000
kittens.

(me-wow!)

1,000
unicorns.

(They're Probably 1,000 LBS
Each, Right?!)

E.L.F. CLEAN

clean beauty at
squeaky-clean prices.

All e.l.f. products meet the highest
standard of clean beauty.

At e.l.f., clean beauty means each skincare and
makeup product is formulated to comply with the
European Union Cosmetics Regulation (EUCR) and
FDA restrictions for over 1,600+ ingredients.

We use high-quality, efficacious,
purposeful ingredients and abide by strict purity
standards for color & fragrance.

Always, 100% vegan and cruelty-free.

SHOP GUILT-FREE

E.L.F. CLEAN MEANS:

every e.l.f. makeup
and skincare product
meets the highest
clean standards

Leaping Bunny Certified

100% clean, vegan, and cruelty-free, always.

e.l.f. is DOUBLE certified!

We never test on animals and are proudly, 100% cruelty-free, worldwide. We do not conduct or tolerate any tests on animals, nor do we use any ingredients that are tested on animals in any of our skincare or makeup products.

PRIDE 2021

our commitment to diversity and equality is infinite.

We believe in a world where everyone can own their beauty, without compromise.

This year we're partnering with the

It Gets Better Project®

Uplifting, empowering and connecting LGBTQ+ youth around the globe through storytelling.

WE ASKED…

When did you feel SEEN for being your true self?

What is something that someone TOLD you that made a huge impact on your journey?

If you could FACE your younger self, what would you tell them?

BLACK LIVES MATTER

we stand with
the black community

Standing up is who we are, what we represent and how we support our community. Our priority is to ensure that our Black employees, consumers and community feel supported in our collective condemnation of anti-black racism. We stand in solidarity against racial injustice.

We are committed to doing the right thing in the best way that we can. What’s most important right now is doing our part to impact positive change.

Resources to help you get informed and involved

education

watch

  • 13th (Ava DuVernay) Netflix
  • American Son (Kenny Leon) Netflix
  • I Am Not Your Negro (James Baldwin doc) Amazon Prime
  • If Beale Street Could Talk (Barry Jenkins) Hulu
  • Just Mercy (Destin Daniel Cretton)
  • King In The Wilderness HBO
  • See You Yesterday (Stefon Bristol) Netflix
  • Selma (Ava DuVernay)
  • The Hate U Give (George Tillman Jr.) Hulu
  • When They See Us (Ava DuVernay) Netflix
  • Dear White People (Justin Simien) Netflix

action

allyship

from our CFO and CEO

In our efforts to stand up against anti-black racism, we are listening, we are learning and we are continuing to take action.

Letter from Mandy Fields, CFO

READ MORE

Letter from Tarang P. Amin, CEO

READ MORE
Donating to the cause

We donated to Color of Change, an Oakland based civil rights advocacy organization.

We matched all employee donations to organizations that fight anti-black racism including but not limited to; BLM, ACLU, NAACP, Campaign Zero, Minnesota Freedom Fund.

Fostering brave dialog

We're sharing resources for education, action and allyship and hosting open forums with our executive team as a way to share and encourage uncomfortable conversations.

Our CEO delivers weekly emails educating our team and reinforcing the importance of driving change.

Standing in solidarity

We stand with the Black community in the fight against anti-black racism.

We closed our website for business on Black Out Tuesday.

We recognize Juneteenth (June 19) as an official e.l.f. National Holiday.

We are listening. We are taking action, and most importantly, we are committed.