work your angles

#1 in America.* Cruelty-free. Priced on point.

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#1 in America.
Cruelty-free. Priced on point.*

Shop Brushes & Tools

it takes tools

Take beauty into your own hands.

sooooo extra

Our sponges do it all—and then some!
Discover
& shop our multi-tasking must-haves.

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our brushes win awards

Our Smoky Eye Brush Kit is worth the hype!
Master and perfect
smoldering makeup looks with this celebrated set of tools.

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#1 brushes in America
*Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 14.07.18

1 [e.l.f.] brush is sold every 2 seconds
*Average unit sales rate calculation based on Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 14.07.18