Vegan. Cruelty-Free. Committed.

We're proud to be a cruelty-free company and have partnered with 5 likeminded influencers
to support the cause. From July 11th-31st, we’ll be donating 10% of proceeds from their
favorite e.l.f. products to the animal charities of their choice.


The Physicians Committee for Responsible Medicine

"Along with educating people, they work to reduce unnecessary animal testing by helping to find alternatives to animal testing methods."
"It's such a gorgeous highlight. The color is pretty and has the perfect intensity."
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Angel City Pitbulls

"My pitbull came from a rescue and I am so happy to share her story with everyone because she's changed my life so much."
"Colorful makeup is my favorite! This palette has such a nice orange, which is a great color to get started with in the world of bright makeup."
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Save the Elephants

"I have an affinity for elephants. To me, they have an air of royalty and as such, they should be respected."
"I love this lipstick because it is literally my perfect nude."
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Animal Hope and Wellness

"They are passionate about saving animals from the Asian dog meat trade and a year ago, I adopted my dog Navi from them."
"The kit contains 18 versatile face and eye brushes. It includes everything you need!"
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The Gentle Barn

"They help not just cats and dogs, but all farm animals who suffer the most with abuse from testing and factory farms."
"Anyone who knows me and my makeup knows that winged eyeliner is my THANG! I place this above the black winged eyeliner."
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Donations based on sales from e.l.f.’s US and UK e-commerce sites and e.l.f. stores. Maximum $4,000 per charity/$20,000 total.