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Holy Hydration
E.L.F. CLEAN
E.L.F. CLEAN

holy new!

e.l.f.ing good skincare that's 100% clean
& hydrating—
meet the NEW additions
to the Holy Hydration! Collection.

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New CBD Body Collection

the power
of putty

The Putty Fam keeps on
getting bigger & better.

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must-have minis

Meet the Bite-Size Family

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Now your reward points turn into £ off.
Can we hear an “e.l.f. yeah”?

Join e.l.f. beauty squad

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beauty-verse

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Where everyone can own their beauty, without compromise.

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