Alt text

sugar
highs
&
lows

Designed for any budget—
it's a beautiful way to gift and receive.

gifts under £5 gifts under £10
Alt text

sugar highs
& lows

Designed for any budget—
it's a beautiful way to gift and receive.

gifts under £5 gifts under £10

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May your season be (a lot!) brighter with
new makeup inspo.

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Where everyone can own their beauty, without compromise.

#elfingamazing

Proud to be vegan and cruelty-free, worldwide.
Because kindness is chic.

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#1 brushes in America
*Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 14.07.18

1 [e.l.f.] brush is sold every 2 seconds
*Average unit sales rate calculation based on Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 14.07.18